04 Jul Reducing spend by 30% for a real estate marketing agency
Reducing spend by 30% for a real estate marketing agency
30% cost saving
Time saved by dealing with one supplier
A quick summary
Our customer, a well-known marketing agency targeting the real estate sector, was struggling to cope with placing print projects across multiple suppliers. They had a feeling there must be a better way that would reduce their administration overhead and reduce costs.
Now, Webmart supplies all their print needs, reducing administrative strains at the agency and streamlining production. We also saved them a whopping 30% on previous print costs.
This real estate marketing agency came to Webmart with many challenges they needed to resolve.
As a marketing agency, they – not unreasonably – wanted to focus on marketing! But managing their customers’ print projects is core to their offering too.
The challenge they faced was in handling the sheer variety of types of print they were producing – each requiring specific expertise and each requiring hours of project managing. And that was time the agency was struggling to find.
Not only did they want to find a single partner who could project manage and deliver ALL types of print, but they needed one who could offer advice on formats and innovations – on how to increase impact – to help add value to their customers too.
And so, they turned to Webmart.
How we achieved it
With Webmart’s free print audit service, we took the agency’s basket of goods (everything they printed for that year) and provided a quote. Our print procurement team went out to our massive supply chain and using our in-house technology to match specifications to suppliers (as well as leveraging our immense buying power) we returned with a quote that was a huge 30% less than they’d previously paid.
And because our supply chain covers anything and everything it’s possible to print on, we could offer the agency an even broader range of print types for them to choose from, which they in turn could then offer to their customers.
We also implemented a simple, streamlined way to get quotes for all their print projects – where they deal with just one, expert, Webmart contact. And we’ve also created a streamlined ordering and project management process where Webmart pro-actively manages and delivers all the agency’s print; reducing their administrative overhead to a minimum.
And, of course, we also advise and consult on any print-related issues – whether on artwork, creative, production or distribution. Because we’re a bunch of print enthusiasts, that’s something that comes as standard with Webmart!
Together, we’ve established a trusted partnership and now this real estate marketing agency are happy to put the majority of their work through Webmart. That equates to over 30 projects managed by Webmart so far; a figure set to grow to over 100 projects a year. We manage most of their print projects and handle almost all of their direct mail print too.
Minimising spend is always a big part of improving campaign ROI. So if you need help investigating how you can reduce costs as well as and optimise all your channels, please give one of our consultants a call on 01869 321321 and we’ll be more than happy to help. Or fill out the form below and one of our team will give you a call back.