Our customer, a leading country clothing and outdoor equipment supplier, uses their 250 page mail order catalogue as an important way to generate new business. They came to Webmart wanting a reliable, quality print partner who was keen on price....
In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production...
If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and make your print that bit more effective. Namely, the...
Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be because you have to ensure your brand colours are correct. Or it might be because the colours of the products...
Catalogues are familiar. Catalogues are durable. They hang around the home or office to be used again and again. And while digital catalogues are popular for display on websites, catalogue printing is moving higher and higher up many marketing agendas. Here's 7 reasons why. [caption id=""...
As we all know, catalogues are very effective ways to sell 'things' to your customers (whatever the 'things' might be). They're effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots...