guide Archives - Webmart

20 Dec Print’s Killer App? Introducing Pocket Cards.

Posted at 08:58h in Print for Designers, Print for Marketers, Print Formats, Print Innovation, Printbrain

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There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren't as attractive to the average marketing budget as print. So...

30 Jun Thermographic or Thermography Printing

Posted at 16:48h in Guides, Print for Designers, Printbrain, Technology in Print

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The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it's actually a way of producing raised printing. Rather than describing the end result, it describes the method for getting the raised print onto the page which involves the...

24 May 4 Tips to Effective Print Advertising Design

Posted at 11:15h in Print for Designers, Print for Marketers, Printbrain

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Advertising in printed magazines can be very effective. But there's a real art to creating the most effective print advertising design and to making an ad that stands out from the crowd. As you flick through any B2B trade publication, they're packed with advertisements all...

24 Mar A Quick Guide to Catalogue Printing

Posted at 10:34h in Guides, Market Data, Print for Marketers, Printbrain

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As we all know, catalogues are very effective ways to sell 'things' to your customers (whatever the 'things' might be). They're effective, relatively inexpensive and, importantly, everyone knows how to use them. Which is handy when many of your customers would tie themselves in knots...

14 Mar What is a Print Management Company?

Posted at 10:26h in Guides, Print for Marketers, Printbrain, Printers & Performance

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In previous articles we've looked at your options when buying print or when you're looking for a new print supplier - and tried to point out the benefits of each in a very independently-minded way - as we do with all our help and advice...

24 Jan Printing Brain Guide – Top 10 Leaflet Design Hints and Tips

Posted at 10:17h in Guides, Print for Designers, Print for Marketers, Print Formats, Printbrain

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Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong. [caption id="attachment_297" align="aligncenter" width="300" caption="How do you stand out from the crowd..?"][/caption] 1. Objective & Audience Clearly define what the leaflet’s for. Set...

17 Jan Printing Services Guide – Design and Artwork for Print

Posted at 15:39h in Guides, Print for Marketers, Printbrain, Technology in Print

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There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hints and tips should give useful guidelines to avoid some of the most common mistakes – all which can lead to slippages, extra...

11 Jan Quick Printing Guides – Folding

Posted at 09:01h in Guides, Print Formats, Printbrain, Technology in Print

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Introduction: Folding is a method of reducing a sheet of paper down to a more usable size or shape. It’s important designers and marketers understand the issues surrounding folding and the printing ...

guide Tag

20 Dec Print’s Killer App? Introducing Pocket Cards.

30 Jun Thermographic or Thermography Printing

24 May 4 Tips to Effective Print Advertising Design

24 Mar A Quick Guide to Catalogue Printing

14 Mar What is a Print Management Company?

24 Jan Printing Brain Guide – Top 10 Leaflet Design Hints and Tips

17 Jan Printing Services Guide – Design and Artwork for Print

11 Jan Quick Printing Guides – Folding