If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs,
May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digita
We’re always looking to help our customers improve their ROI – it’s what we do! So we recently popped over to the Ca
If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably w
High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly ey
What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customis
A few Webmarteers attended Drupa Print Expo this year in Dusseldorf. The standout event that everyone came back talking about was the l
What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-ca
If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product inn
In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduc
Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or whe
Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be bec
What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their pho
We’ve looked at how to find a great web offset printer and also produced a 2 minute guide to web offset printing in the past. Bot
The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it’s actually a way of producing rai
I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country,
We’ve reported on the blurring of the line between digital and print marketing many times in the past and we’re always inte
3D is very much in vogue at the moment and I have to admit I’m a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D a
Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at co
What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a pict
In a previous look at providing PDFs to your printer, we deduced that if you don’t provide artwork to your printer as a PDF file,
To those of us who don’t use PDFs for artworking, a PDF is a PDF is a PDF. They’re all the same, surely? But say that to a
We’re all looking for ways to make savings these days. Shaving a few pounds off your buy price here and there can be well worth doing.
What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in th
Many people in larger companies have problems with ordering repeatable items like business cards, letterheads or compliment slips. They
1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the
Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid questio
What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physi
There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hin
I was as surprised as any when it hit the news. Each Google search has the same environmental impact as making a cup of tea!? (20 mg) C
Introduction: Folding is a method of reducing a sheet of paper down to a more usable size or shape. It’s important designers and market
When you place your job for printing, you want to be confident that what you’re seeing on screen is what you’re going to get in your fi
Shrink-wrapping by film is a way of protecting printed matter, replacing cartons or bulk packaging on pallets. It can be used to wrap
Saddle-stitching is a cost-effective method used after the printing process to bind together pages of items such as catalogues, brochur
Why what you see on screen isn’t what you get when you print. It can be confusing when you’re looking at a design on your monitor scree
Whether you have a question about our solutions, an enquiry, need some more information on anything – or just like yellow – the Webmart team are ready, locked and loaded to help.
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