Get tactile and high impact – using brand new digital Scodix technology
If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs,
15 January, 2015FESPA 2014. Keeping you on top of Trends and Innovations in Print.
May 2014. Munich, Germany. Webmarteers Lee Smith (Category Management Director) and Simon Biltcliffe (Webmart CEO) visited FESPA Digita
20 June, 20147 Ways to Improve Catalogue Return on Investment (ROI) – at CatEx
We’re always looking to help our customers improve their ROI – it’s what we do! So we recently popped over to the Ca
24 July, 2013The European Data Protection Regulation – and how it could affect you
If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably w
23 April, 2013Your Two Minute Guide to High Impact Electronic Posters
High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly ey
16 August, 2012What Personalised Printing can do for Your Customers!
What is Personalised Print? Personalisation is a way to use your customer data (such as profiling or purchase history data) to customis
05 July, 2012The Future of Printing? Landa Nanography launch at Drupa.
A few Webmarteers attended Drupa Print Expo this year in Dusseldorf. The standout event that everyone came back talking about was the l
22 May, 2012Innovation in Print: Scented Varnishes
What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-ca
10 May, 2012POS and Poster Printing Innovation. Clean up your act with Static Cling.
If you buy point of sale items such as printed posters or window/product stickers, you may well be interested in this great product inn
18 October, 2011Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)
In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduc
11 October, 2011Magazine Printing Guide: A Great Way to Stand-out on the Shelf. Use Thermochromic Inks & Varnishes
Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or whe
04 October, 2011Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)
Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be bec
23 September, 2011Direct Mail Printers’ Guide to QR Codes, Data Matrix Codes and Microsoft Tags
What are they? Small printed codes added to print which customers with smartphones can scan and which redirects them, through their pho
03 August, 2011Checklist Showing the Difference Between Gravure and Web Offset Printing.
We’ve looked at how to find a great web offset printer and also produced a 2 minute guide to web offset printing in the past. Bot
19 July, 2011Thermographic or Thermography Printing
The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it’s actually a way of producing rai
30 June, 2011A Marketers Look into Promotional Printing Companies
I have to confess I didn’t know much about promotional printing companies, but after a tour of one of the largest in the country,
01 June, 2011Blurring the line between Digital and Print Marketing
We’ve reported on the blurring of the line between digital and print marketing many times in the past and we’re always inte
26 May, 2011Lenticular Printing: and the Brave New World of 3D Printing
3D is very much in vogue at the moment and I have to admit I’m a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D a
05 April, 2011Security Print: a Case Study of Printing for a Competition
Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at co
01 April, 2011Augmented Reality. The Next Big Thing in Print and Print Marketing?
What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a pict
30 March, 2011Artwork for Print: When PDFs go Bad
In a previous look at providing PDFs to your printer, we deduced that if you don’t provide artwork to your printer as a PDF file,
16 March, 2011Artworking for Print – How to Deliver Artwork to your Commercial Printer
To those of us who don’t use PDFs for artworking, a PDF is a PDF is a PDF. They’re all the same, surely? But say that to a
09 March, 2011Advanced Print Buying: a Print Procurement Platform
We’re all looking for ways to make savings these days. Shaving a few pounds off your buy price here and there can be well worth doing.
25 February, 2011A 2 Minute Marketer’s Guide to Web Offset Litho Printing
What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in th
22 February, 2011Streamline your Printing – What is Web2Print (or Web to Print)?
Many people in larger companies have problems with ordering repeatable items like business cards, letterheads or compliment slips. They
11 February, 20115 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone.
1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the
08 February, 2011A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing
Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid questio
04 February, 2011Introduction to Direct Mail Printing, Data and Mailing for SMEs
What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physi
26 January, 2011Printing Services Guide – Design and Artwork for Print
There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hin
17 January, 2011Commercial Printing v Digital
I was as surprised as any when it hit the news. Each Google search has the same environmental impact as making a cup of tea!? (20 mg) C
13 January, 2011Quick Printing Guides – Folding
Introduction: Folding is a method of reducing a sheet of paper down to a more usable size or shape. It’s important designers and market
11 January, 2011Quick Guide – Print Proofs & Proofing
When you place your job for printing, you want to be confident that what you’re seeing on screen is what you’re going to get in your fi
06 January, 2011Quick guide to Print: shrink-wrapping
Shrink-wrapping by film is a way of protecting printed matter, replacing cartons or bulk packaging on pallets. It can be used to wrap
04 January, 2011Quick Printing Guide: saddle-stitching
Saddle-stitching is a cost-effective method used after the printing process to bind together pages of items such as catalogues, brochur
20 December, 2010Monitors – what you see isn’t what you get
Why what you see on screen isn’t what you get when you print. It can be confusing when you’re looking at a design on your monitor scree
08 December, 2010
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