Eight digital and marketing trends for 2025
I love Econsultancy’s content, and this considered article gives a great view on what marketers are doing well – and should be doing better – in 2025. It’s one to read if you get 20 minutes to yourself (and it’s always good to hear everyone else is also struggling with measurement too!)
Advanced Level.
Jump to the full article: 20 minute read
Or want a version you can skim for the main points? Go on then…
top takeaways
💡 Do fewer things, better.
Budget cuts aren’t a death sentence — they’re a chance to focus on what actually drives results, not just what’s shiny and new.
💡 Measurement’s messy — deal with it.
No more chasing perfect tracking. Combine methods like attribution, MMM, and incrementality to get a full-ish picture.
💡 Build your brand across fragments — but stay consistent.
Multichannel still matters. Big ideas need to flex for TikTok, TV, and billboards — without losing their soul.
💡 CX still matters more than price.
Even bargain hunters want a smooth ride. Clear, personal, and reliable experiences win hearts (and baskets).
💡 Unified commerce is the new standard.
Customers expect smooth, smart shopping across every channel — powered by joined-up systems behind the scenes.
💡 Cultural fluency isn’t optional.
Brands need to stop chasing trends and start curating culture — with creators, experiences, and genuine storytelling.
💡 AI will quietly kill off the admin.
Forget the chatbot hype. Real gains come from using AI to clear the bureaucratic clutter so teams can focus on impact.
💡 Soft skills are your secret weapon.
As automation rises, empathy, communication, and emotional intelligence are what make marketers indispensable.
