Archives: Carefully Curated Contents
Super useful marketing content
Carefully curated content
Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.
Keep up to speed with what's going on in marketing the easy way.
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The three types of video that engage the most
Some great insight into the 3 types of video that engage the most, uncovering which video hooks stop scrollers in their tracks.
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30 min read
The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.
Understanding expected response rates before you run a campaign brings obvious benefits. This Q1 2026 JICMAIL report delivers insight into how direct mail, door drop and partially addressed mail can perform for your brand.
Read on The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.
An analysis of Scarcity in Marketing.
Scarcity in marketing works. Whether it's demand- time- or supply-based, it's a key tool for marketers. Read on to learn how to use scarcity in your marketing.
Read on An analysis of Scarcity in Marketing.
How AI-driven search changes content strategy (and what to do about it)
AI-driven search is changing content strategy because people increasingly get an answer before they reach your website. This article explains what to change in your content and content structure for more AI citations.
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4 CRO Strategies that Work for Humans and AI
The good news: AI discovery and CRO both need a human-first approach to work. This article looks at four areas you need to focus on to ensure your high-converting pages get uncovered by AI.
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How to measure omnichannel customer experience (OCX) – a research framework
Research into omnichannel retail customer experience from an esteemed group of international professors, all distilled into a marketer-friendly guide to help ensure your omnichannel experience (OCX) is up to scratch.
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Gated v Ungated Content and the Impact on B2B Lead Gen
If you're looking to get more B2B leads from your content, here's an interesting read. It covers ungated v gated content and how/what to measure through the pipeline towards sales qualified leads - and revenue.
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AI Discovery. LinkedIn’s Guide to Optimising Content for AI.
An insightful study from LinkedIn - using their own data - and examining how traditional search traffic has dropped away while giving a recipe for optimising your own content.
Read on AI Discovery. LinkedIn’s Guide to Optimising Content for AI.
5 min read
A Super Simple Guide to Measuring or Improving your Digital Marketing ROI
Here's a super quick and to-the-point guide covering how to measure your digital marketing ROI.
Read on A Super Simple Guide to Measuring or Improving your Digital Marketing ROI
How Mail brings your Digital Brand to Life and Delivers Trust
Digital-only brands can struggle to build trust. Learn how SMARTY Mobile uses direct mail to build credibility, create one-to-one moments, and strengthen multi-channel marketing performance.
Read on How Mail brings your Digital Brand to Life and Delivers Trust