Archives: Carefully Curated Contents
Super useful marketing content
Carefully curated content
Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.
Keep up to speed with what's going on in marketing the easy way.
"*" indicates required fields
LinkedIn algorithm study: what actually worked across 130,000 posts
Flypost analysed 130,000 LinkedIn posts from 2,500 B2B creators to find out what really works.
Read on LinkedIn algorithm study: what actually worked across 130,000 posts
15 min read
AI visibility: query fan-out and why AI visibility needs more than rankings
Query fan-out is the way AI search systems break one user question into several smaller searches. Discover how to use it to your advantage.
Read on AI visibility: query fan-out and why AI visibility needs more than rankings
AI vs human social media managers: what the Instagram test showed
Planable ran a fascinating experiment - managing seven Instagram accounts for the same fictional chocolate brand - some managed by humans, others by AI.
Read on AI vs human social media managers: what the Instagram test showed
The three types of video that engage the most
Some great insight into the 3 types of video that engage the most, uncovering which video hooks stop scrollers in their tracks.
Read on The three types of video that engage the most
30 min read
The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.
Understanding expected response rates before you run a campaign brings obvious benefits. This Q1 2026 JICMAIL report delivers insight into how direct mail, door drop and partially addressed mail can perform for your brand.
Read on The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.
An analysis of Scarcity in Marketing.
Scarcity in marketing works. Whether it's demand- time- or supply-based, it's a key tool for marketers. Read on to learn how to use scarcity in your marketing.
Read on An analysis of Scarcity in Marketing.
How AI-driven search changes content strategy (and what to do about it)
AI-driven search is changing content strategy because people increasingly get an answer before they reach your website. This article explains what to change in your content and content structure for more AI citations.
Read on How AI-driven search changes content strategy (and what to do about it)
4 CRO Strategies that Work for Humans and AI
The good news: AI discovery and CRO both need a human-first approach to work. This article looks at four areas you need to focus on to ensure your high-converting pages get uncovered by AI.
Read on 4 CRO Strategies that Work for Humans and AI
How to measure omnichannel customer experience (OCX) – a research framework
Research into omnichannel retail customer experience from an esteemed group of international professors, all distilled into a marketer-friendly guide to help ensure your omnichannel experience (OCX) is up to scratch.
Read on How to measure omnichannel customer experience (OCX) – a research framework
Gated v Ungated Content and the Impact on B2B Lead Gen
If you're looking to get more B2B leads from your content, here's an interesting read. It covers ungated v gated content and how/what to measure through the pipeline towards sales qualified leads - and revenue.
Read on Gated v Ungated Content and the Impact on B2B Lead Gen