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The Offset Journal

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How not to talk to a graphic designer. Webmart's Tips on how to create a great design brief with free download.

6 min read

Design

Marketing Tips

How NOT to Talk to a Graphic Designer (And What to Say Instead)

If you’ve ever used the phrases “make it pop” or “jazz it up a bit”, then this is for you. Learn how to brief creative work the right way, for better, faster results. Trust us, you’ll make your graphic designer’s day.

Read on How NOT to Talk to a Graphic Designer (And What to Say Instead)
Diary of a Webmarteer - Ollie's marketing work experience diary at integrated marketing agency Webmart

5 min read

Sustainable Marketing

Webmarteer Diaries: Ollie’s Work Experience

Joining us for one week only, Ollie was fully submerged into marketing life here at Webmart. Read his work experience diary here.

Read on Webmarteer Diaries: Ollie’s Work Experience
Programmatic Direct Mail in 2026 - a Webmart Blog. Authored by Darryl Worbey. Direct mail marketing specialists.

5 min read

Data

Mail

Why You Should Be Using Programmatic Mail in 2026

Discover how programmatic direct mail combines digital targeting with physical impact to drive engagement and boost ROI.

Read on Why You Should Be Using Programmatic Mail in 2026
Blog Article from Webmart: How changes at Meta can boost growth for businesses on Instagram and beyond. Meta marketing for brands.

4 min read

Digital

Social

Meta’s Massive 2025 Glow Up: How to Grow Your Business on Instagram

From AI-powered ads to a whole new way of creating and presenting content, Meta is quietly building one of the most business-friendly digital ecosystems out there.

Read on Meta’s Massive 2025 Glow Up: How to Grow Your Business on Instagram
Webmart's expert marketing advice: A Marketers Guide to AI and SEO - Everything you need to know to improve your generative engine optimisation.

6 min read

AI Overviews

Digital

SEO

How AI is Revolutionising SEO: What Every Marketer Needs to Know in 2026

Remember when you'd Google something and get ten blue links? Those days are over. Users are now getting their answers without ever clicking through to your website. Here's what you need to know.

Read on How AI is Revolutionising SEO: What Every Marketer Needs to Know in 2026
Webmart's expert tips on how to reduce your digital carbon footprint at work.

7 min read

Digital

sustainability

Small Digital Steps, Big Carbon Impact: Making Your Workplace Greener

Easy ways to cut your digital carbon that won't mess with your workday, but will definitely earn you some serious eco-points.

Read on Small Digital Steps, Big Carbon Impact: Making Your Workplace Greener
Election mail marketing advice from email marketing agency, Webmart. A hand posts a ballot paper into a voting box.

4 min read

Mail

The Power of Election Mail Marketing

Why are campaigners still investing in political direct mail when social media rules the world? The answer lies in trust, attention, and results. Fresh research from Marketreach flips the script on what resonates with voters.

Read on The Power of Election Mail Marketing
hands reach out to catch a falling direct mail postcard

4 min read

Mail

Print

Quick Guides

A Marketers Guide to Postcard Printing

A look at postcard printing/marketing - a cost effective way to drive traffic for ecommerce.

Read on A Marketers Guide to Postcard Printing
Webmart's 2025 Digital Marketing playbook with various tips and advice on marketing activity for retail, ecommerce, and B2B marketing departments

6 min read

Digital

Marketing Tips

Digital Marketing Playbook 2025

Discover data-backed digital marketing strategies for 2025, including AI personalisation, video content, & cross-channel marketing.

Read on Digital Marketing Playbook 2025
a hand holds binoculars to represent searching for a good print specialist

5 min read

Marketing Tips

Print

Web Offset Printers: A Marketer’s Guide

Print marketers need to place their work with the right printer. So, what type of work are web offset printers good for? A quick guide on web offset printing.

Read on Web Offset Printers: A Marketer’s Guide

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