Programmatic mail postcard with image of a hand holding a mobile phone and paper airplanes flying around it

Programmatic direct mail

Send Direct Mail automatically

Trigger high-impact direct mail exactly when your customers are engaged – whether they’ve purchased, abandoned a cart, or downloaded content. With our custom-built workflows, and ISO27001-certified data security, we make it seamless and secure.

Get In Touch

make an impression

Make your customers feel special by never forgetting an anniversary, birthday or special event. The power of personalised offers, sent exactly when your customer is looking to purchase, is too good to miss.

DRIVE COMMERCIAL ACTION

33% of direct mail drives commercial action, and campaigns with mail in the mix are 52% more likely to report ROI benefits. And you can do all this with the touch of a button.

INCREASE YOUR AUDIENCE

Direct mail stays in the home for an average of 28 days, and will be seen by a variety of age groups. The tangible, real-world nature of programmatic direct mail means it lasts longer, gets seen more, and enhances the impact of your multi-channel campaigns.

“Our relationship with Webmart has been a brilliant one. As someone who has not been involved with DM projects before, I’ve felt fully supported. Lisa always takes the time to explain everything fully and reassures me along the way / helps resolve any issues we come up against.”

– Holly & Co.

Ready to get started on your next campaign?

Work with us

WHY CHOOSE US?

Your advantage with Webmart

AWARD-WINNING PROGRAMMATIC SPECIALISTS

Webmarteer Darryl works on his laptop on client strategy and mail marketing campaigns

AWARD-WINNING PROGRAMMATIC SPECIALISTS

Work with our team of dedicated programmatic experts who can automate your whole direct mail workflow, ensuring your campaigns run seamlessly and on time.

Not only that, but after winning Platinum Awards for Mail Performance in both 2024 and 2025 at the Strategic Mailing Partnership Awards, you can be sure we know a thing or two about creating optimised, high performance mail campaigns!

ISO 27001-CERTIFIED EXPERTS

Your data security is our priority. Our ISO 27001 certification guarantees that data transfer and handling meet the highest standards, so you can trust us to safeguard your customer information at every step.

EASY MULTI-CHANNEL INTEGRATION

EASY MULTI-CHANNEL INTEGRATION

Amplify your impact by integrating programmatic direct mail with your other marketing channels, such as email and social media, to create a unified cross-channel experience that boosts engagement and campaign performance.

ENHANCED DESIGN SERVICES

A graphic design project overlaid with a heatmap shows the areas of a flyer where the human eye will look first - part of Webmart's AI technology assisted projects for marketing clients

ENHANCED DESIGN SERVICES

Get high-impact designs and unique formats powered by real graphic designers and AI software. Our enhanced design services use insights from top-performing styles to tailor every programmatic campaign for maximum personalisation and success.

Programmatic direct mail

The Webmart Way

01. Set your trigger

We’ll start by analysing your customer behaviour to identify key actions that drive engagement for programmatic mail. We’ll then create personalised triggers based on the actions your customers take online.

A colourful spread of Flying Flowers printed mail marketing campaign to drive sales - designed, printed and mailed by Webmart, integrated marketing specialists

02. Craft the creatives

Next, we create captivating programmatic mail campaigns tailored to those interactions. Whether it’s an exclusive offer, a reminder of something they viewed, or celebrating a milestone, each piece is tailored to capture attention.

A digital marketer sits at a laptop in Webmart's yellow shed of wonderment, working on client projects

03. SEND AUTOMATED MAIL

When your customers take an action online that triggers a response, we’ll automatically send them a direct mail piece that resonates with their interests, needs, and current actions.