Facebook Ad Targeting in 2025
An easy to read article (with lots of useful screenshots) on Facebook Ads targeting. Who you can target, how accurate their data is and how effective are their automations, all covered.
Intermediate Level
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LinkedIn algorithm study: what actually worked across 130,000 posts
Flypost analysed 130,000 LinkedIn posts from 2,500 B2B creators and found that most common LinkedIn advice does not hold up. The useful finding is refreshingly simple: posts with images and first-person openers performed best. Many familiar tricks - hashtags, question hooks, perfect timing and ideal post length - either did…
More info > LinkedIn algorithm study: what actually worked across 130,000 posts
AI visibility: query fan-out and why AI visibility needs more than rankings
Query fan-out is the way AI search systems break one user question into several smaller searches before building an answer. That means a page can rank well in Google and still be missed if it does not answer the related sub-questions AI systems are checking in the background. The full…
More info > AI visibility: query fan-out and why AI visibility needs more than rankings