Facebook Ad Targeting in 2025
An easy to read article (with lots of useful screenshots) on Facebook Ads targeting. Who you can target, how accurate their data is and how effective are their automations, all covered.
Intermediate Level
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The three types of video that engage the most
Here's some essential insight from creator ad platform, billo, into the 3 types of video that engage the most. Their analysis uncovers video hooks that stop scrollers in their tracks - and is super-transferrable insight to use across your other video creations. Have a gander at the original article over…
More info > The three types of video that engage the most
The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.
Understanding expected response rates before you run a campaign brings obvious benefits. Just like BARB for broadcast and RAJAR for radio, JICMAIL tracks engagement and response rates for all kinds of mail. Their Q1 2026 results are out and if you're thinking about direct mail, door drop or partially addressed…
More info > The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.