A great read and excellent insight on how direct mail was perceived as more engaging, relevant and trustworthy and had a huge impact on the UK election (so it can for your marketing campaigns too). Yes it’s by Marketreach but it’s based on research conducted by independent insight consultants, Thinks Insight.
Small form fill to download – skip to P8 for the executive summary.
Beginner Level
Here's some essential insight from creator ad platform, billo, into the 3 types of video that engage the most. Their analysis uncovers video hooks that stop scrollers in their tracks - and is super-transferrable insight to use across your other video creations. Have a gander at the original article over…
More info > The three types of video that engage the most
Understanding expected response rates before you run a campaign brings obvious benefits. Just like BARB for broadcast and RAJAR for radio, JICMAIL tracks engagement and response rates for all kinds of mail. Their Q1 2026 results are out and if you're thinking about direct mail, door drop or partially addressed…
More info > The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.