Really fascinating insight into how Tesco’s leverage their customer data to make ultra-personalised emails. The results? Orders per customer increased by 0.4%, items per customer increased by 0.5%, and ‘basket adds’ increased by 0.7%. Decent returns when you’re talking about £44bn UK turnover!
Level: Advanced
Flypost analysed 130,000 LinkedIn posts from 2,500 B2B creators and found that most common LinkedIn advice does not hold up. The useful finding is refreshingly simple: posts with images and first-person openers performed best. Many familiar tricks - hashtags, question hooks, perfect timing and ideal post length - either did…
More info > LinkedIn algorithm study: what actually worked across 130,000 posts
Query fan-out is the way AI search systems break one user question into several smaller searches before building an answer. That means a page can rank well in Google and still be missed if it does not answer the related sub-questions AI systems are checking in the background. The full…
More info > AI visibility: query fan-out and why AI visibility needs more than rankings