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The Offset Journal

SEO Tips and a Google Update Run-Through

Google Algorithm updates - what you need to know to stay on top of the changes as a marketer

If you don’t know your BERT from your Pigeon, this one’s for you. This article succinctly covers all the Google algorithm updates since 2011, giving you a quick and simple way to understand what to do (and not to do!) if you’re into SEO.

Level: Intermediate

10 minute read.

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the three top performing video ad hooks

The three types of video that engage the most

Here's some essential insight from creator ad platform, billo, into the 3 types of video that engage the most. Their analysis uncovers video hooks that stop scrollers in their tracks - and is super-transferrable insight to use across your other video creations. Have a gander at the original article over…

More info > The three types of video that engage the most

JICMAIL mail engagement report 2026

The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.

Understanding expected response rates before you run a campaign brings obvious benefits. Just like BARB for broadcast and RAJAR for radio, JICMAIL tracks engagement and response rates for all kinds of mail. Their Q1 2026 results are out and if you're thinking about direct mail, door drop or partially addressed…

More info > The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.