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The Offset Journal

Watch: How To Scale Your Marketing Without Costing The Earth

A woman runs across the globe in an effort to learn how to calculate, reduce, and offset her marketing carbon emissions

If you came to join us at one of the marketingShowcase events… first of all, thanks and we hope you learned something useful on how our marketing impacts the planet.

If you couldn’t make it, here are some notes from the session, as well as a replay video of the session we did at Old Trafford in Manchester.

And if you’re wanting to investigate further, please don’t hesitate to get in touch with our team!

We have a debt to settle

Have you ever considered the carbon footprint of digital marketing activity? While some assume this channel is ‘free’ from environmental impact, the reality is that carbon emissions from digital marketing is higher than that of the global airline industry*.

Learn some of the techniques we have implemented to ensure our marketing campaigns deliver results whilst also guaranteeing we measure the carbon impact of our marketing campaigns.

Webmart CCO Tom Maskill looks at how digital and offline marketing has a hidden environmental impact, and how Webmart measures, mitigates, offsets and communicates carbon footprints for clients.

*Source: CESPA; Global Carbon Project, 2019

Tall trees on a sunny day at the Oxygen Farm in Scotland

Watch the webinar

We take a look at how digital and offline marketing has a hidden environmental impact, and how Webmart measures, mitigates, offsets and communicates carbon footprints for clients.

Related event

Webmart team at the marketingSHOWCASE events across the UK

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Your CEO has questions. Your board wants answers. Suddenly, everyone has an opinion on marketing, and panic has replaced planning. Sound familiar? In our latest talk at the marketingSHOWCASE, our Head of Digital Laura Devonford will show you five practical ways to handle difficult questions, avoid knee-jerk reactions, and keep…

More info > Your Board Are Panicking, Now What?

Webmart Founder and Executive Chairman Simon Biltcliffe joins host Ravi Rai on the Good Business Talking Podcast, talking about how the sustainable marketing agency operates differently to power their people and customers.

Good Business Talking Podcast with Webmart Founder Dr Simon Biltcliffe

"The greatest success comes from knowing when you've got enough, and choosing to give back." That’s the thinking behind Webmart, and it’s the theme running through this brilliant episode of the Good Business Talking podcast, where our Founder and Executive Chairman, Dr Simon Biltcliffe, sits down with host Ravi Rai.…

More info > Good Business Talking Podcast with Webmart Founder Dr Simon Biltcliffe