Skip to content
The Offset Journal

Why We Say ‘Yes’ – Psychology Hacks for Marketers

Two hands go to shake hands to close a sales deal

Do you know about the estate agents who increased sales by 15% just by changing how they answer the phone? Or the restaurant who increased tips by 23% using mints?

Human psychology underpins good marketing, and understanding how your customers behave – and why – is the key to resonating with your audience, building trust, and responding to them in the right way, at the right time.

Marketing Showcase

If you visited the marketingSHOWCASE events this year, you hopefully caught the seminar live! In these sessions, we walked you through what we can learn from the field of psychology and how some subtle tricks will raise your marketing game over night.

Missed the live events? We’ve saved the slides for you to take a look, with some extra notes for context. Check them out here, and let’s get your marketing campaigns working harder at no extra cost.

Tom Maskill presents a talk at the marketingSHOWCASE in Leeds on how marketers can measure and reduce their carbon footprint

We made some notes

We took some notes from this marketing psychology seminar for anyone that missed the events (or anyone wanting to revisit the content!)

We hope you found this interesting! If you’re up for more insightful content like this, sign up to our Carefully Curated Content emails. We share the very best articles from the world of marketing direct to your inbox. No spam. No nonsense. Just insightful content that might just inspire your next campaign.

Sign up here.

And if you’re interested in working with Webmart (we don’t blame you!) you can book a FREE discovery call. It’s a 30 min call where we hear all about you and see if we can add any value by partnering up. Whether you’re curious about trying a new channel (have you tried direct mail?) or interested in knowing more about how you can monitor and offset your carbon footprint, we’re all ears.

Related event

Webmart Founder and Executive Chairman Simon Biltcliffe joins host Ravi Rai on the Good Business Talking Podcast, talking about how the sustainable marketing agency operates differently to power their people and customers.

Good Business Talking Podcast with Webmart Founder Dr Simon Biltcliffe

"The greatest success comes from knowing when you've got enough, and choosing to give back." That’s the thinking behind Webmart, and it’s the theme running through this brilliant episode of the Good Business Talking podcast, where our Founder and Executive Chairman, Dr Simon Biltcliffe, sits down with host Ravi Rai.…

More info > Good Business Talking Podcast with Webmart Founder Dr Simon Biltcliffe

From Ink to Impact - how to drive ROI through mail - a Webmart and Whistl co-hosted marketing event

From Ink to Impact: Driving ROI Through Mail

Are you missing out on untapped ROI? In a world dominated by digital noise, doordrops and mail could be the missing link in your marketing strategy—bringing cohesion, impact, and measurable returns to your campaigns. Webmart and Whistl joined forces for an exclusive event that was designed for marketers looking to…

More info > From Ink to Impact: Driving ROI Through Mail