Webmart Scoop Two SMP Awards 2026 – Mail Performance and Sustainability

Another incredible night as our team celebrated taking home both awards we were nominated for at The Strategic Mailing Partnership Awards 2026.

Sustainability Award

Ever since this category was introduced at the SMP awards, Webmart have had the honour of being awarded Gold every year. For our fourth Gold-winning campaign, we worked with The Woodland Trust’s quarterly magazine, Broadleaf. We used our EcoMetrics carbon calculator to assess the impact of the materials and print process, then featured the carbon offset figure on the final printed magazine to communicate the footprint.

You can read the full case study with The Woodland Trust here.

Mail Performance Award

Our second award win of the evening was for Mail Performance, where we picked up the Bronze award for our campaign with Paperplanes and DukesHill. This programmatic direct mail campaign delivered some incredible results, encouraging customers to purchase again, with a higher basket value.

The case study for DukesHill and all the results can be found here.

And if you fancy a nosey at our other awards and accreditations, you can check them out here.