Increasing Conversion Rate by 241% for Company Shop

The Challenge

Company Shop isn’t your average supermarket. Focused on reducing both waste and prices, they offer surplus products from leading supermarkets and manufacturers—always at a discount.

With stores located strategically across 14 UK locations, including their flagship in Wentworth, Company Shop encourages members to incorporate visits into their weekly shop. Membership spans key sectors like the NHS, Police Force, logistics, and manufacturing, making it a truly unique offering.

Having worked with Webmart for years on their printed collateral, Company Shop reached out to our digital team for help growing their online presence and attracting new members. Their challenge was clear: improve underperforming Facebook Ads and deliver measurable results.

The Solution

After an initial discovery phase to understand where previous campaigns had underperformed, we set about developing a data-driven strategy focused on three key areas:

1. Pinpoint Audience Targeting
We segmented audiences by location, job titles, interests, and pain points to ensure every ad reached the right people. By aligning targeting with Company Shop’s membership criteria, we could speak directly to potential customers.

2. Creatives That Connect
To resonate with the audience, we crafted tailored creatives featuring compelling messages, standout visuals, and strong calls-to-action. We tested a variety of content formats and styles to understand what really drove engagement and action.

3. Real-Time Optimisation
Real time monitoring alongside A/B testing helped us identify the most effective ad combinations which were then used to adjust targeting parameters and refine ad creatives based on real data. And of course we fed detailed insight back to our teams to understand location- and demographic-specific variations which were, again, used to further optimise strategies.