A Quick Guide to Eco-Friendly Event Materials
We all know events are a fantastic way for many organisations to get in front of their ideal customers, and that having a noticeable and memorable stand is super important when it comes to promoting your brand to new customers.
If you’ve got events coming up in the near future, now might be the perfect time to review your promotional materials and signage to see if there are opportunities to improve the design and make it more eco-friendly.
Increasingly, more and more brands are looking to consider their environmental impact of their operations – and promotional activities shouldn’t be any different. We’ve worked with plenty of clients on finding more eco-friendly alternatives for their existing printed and promotional items.
Having said that, the huge variety of products on the market can be overwhelming, so here is our breakdown of what options there are to look for.
Branded stationery
Under the broad umbrella of ‘stationery’, there are so many different eco-friendly options if you know where to look. For products like notebooks, the most common eco-friendly options will usually include recycled paper and standard FSC paper.
However, there are plenty of new and innovative techniques to make paper, including ‘apple’ notebooks, which takes waste parts of apples that aren’t ‘useful’ and fuse those with FSC paper to create unique paper.
Pens also have a whole host of different options to choose from. There are many made from recycled plastic, just be sure to check the details for the origin of the plastic (including post consumer waste, ocean plastic and so on).
There are also many pens and pencils made from alternative substrates, like wheat straw, recycled carton, or even corn plastic, which is fully biodegradable.
Eco Drinkware
Most eco-friendly coffee tumblers and water bottles available are made from recycled plastic. Ask about a breakdown of the type of plastic, and the percentage of the drinkware which is recycled to ensure you are choosing the ‘greenest’ option. The devil’s always in the detail.
There are also lots of options for branded thermal bottles. These are generally metal and come in a variety of different looks, with options to either print or laser engrave your branding. Some options look very similar some very well-known brands, and others have a more unique look, but all can keep drinks at the perfect temperature and they’re always popular.
Glassware is also often overlooked, but with options to brand or laser engrave recycled glasses, these are another eco-friendly and different option.
Event stands
With heaps of event stand options to choose from, it can be tricky to sift through and find which are eco-friendly options. However, many modular event stands offer the flexibility to construct the ideal stand to suit your needs, whilst being formed with fully recyclable boards.
And while regular roller banners are durable, if you plan to change the graphic on the banner regularly, an eco-roller banner is a great option. These are made with cardboard hardware and a paper-based banner, making them fully recyclable and reusable if looked after properly.
Outdoor signage
Outdoor banners, flags and signs don’t necessarily need to be made from materials like PVC. There are alternatives available like eco-friendly flags, which are made of a fabric which is created from recycled plastic bottles.
Likewise, there are options for fully recyclable and even biodegradable cotton banners.
Event materials – planning and design
We offer full end-to-end support when planning for events. Our design team can help create eye-catching graphics to use on your stands, and our experts can support with choosing the best eco-friendly promotional items to give away to visitors.
Along with creating your design and producing your event stands, we also install and dismantle the stands for you.
We also have extensive experience working on more complex cardboard engineering projects for bespoke stands, so if you’re looking for something different and a bit special, get in touch!
