Webmart Win Three Golds at the SMP Awards 2024
You don’t often get a clean sweep at an awards night, so it’s hardly surprising there were a few sore heads the next day! Webmart went for all three award categories at the SMP Awards 2024 – and we were bowled over that we scooped a gold in each.
- That’s a Gold in the Sustainable Campaign category
- Gold in the Mail Performance category
- And Darryl from our Strategy Team won an individual Bright Futures Gold Award
In the pictures are Business Development Manager Alex, Head of Strategy Alison, Client Strategist Darryl, Chief Client Officer Tom and CEO Kelly. They’re flanked by host Ellie Taylor and UK Mail’s John Wilkins.
What Are the SMP Awards?
The SMP Awards celebrate excellence in sales and marketing campaigns, recognising creativity, effectiveness, and innovation across various sectors. They’re a major milestone in the marketing calendar, showcasing the best campaigns that have delivered exceptional outcomes.
Webmart’s Award-Winning Campaigns
This year, we’re proud to have taken home awards for two unique campaigns, both of which reflect the heart of what Webmart is all about—creativity, strategy, and sustainability.
Award 1: Sustainability Gold Campaign for Browns Books
Facing ongoing challenges with their promotional catalogues, including excessive returns, print quality issues, and unsustainable materials, Browns Books sought a partner who could deliver on both sustainability and cost efficiency.
Leveraging Webmart’s EcoMetrics carbon calculator, the team assessed the carbon footprint of every element of the campaign and implemented a range of sustainable changes. The results were exceptional, showcasing how sustainability can drive business success. Check out the full case study here.
Award 2: Performance Gold Campaign for Exodus Travels
With a desire to stand out during the competitive late summer booking period, Exodus reached out to Webmart for something innovative, engaging, and fresh.
Exodus wanted to inspire their loyal customers to make last-minute summer bookings, while simultaneously integrating their newly launched logo into the mailer. The award-winning campaign saved Exodus over £15,000 compared to the original design concept.
The whole campaign was carbon-neutral, with the mailing itself hitting climate-positive status thanks to Webmart’s Enviromail service.
A Testament to the Webmart Team
These wins are a reflection of the incredible talent, hard work, and collaboration of our Webmarteers. Every campaign we deliver is powered by our commitment to pushing boundaries and ensuring marketing leaves a positive impact on both people and the planet.
Ready to see how our award-winning approach can transform your campaigns? Check out what we can do for you.
