Webmart Launches Enviromail: The First Climate Positive Postage Solution
Webmart are proud to announce the launch of Enviromail, our revolutionary service that calculates and offsets twice the carbon footprint of all distribution – completely free of charge.
Tackling the Impact of Billions of Letters
Every year, tens of billions of letters are mailed in the UK, and Enviromail is here to tackle the environmental impact head-on. Using our postage carbon calculator, we track the entire journey of your mailing packs, from the mailing house to your customer’s doorstep.
Developed with help from our trusted suppliers, logistics partners, and environmental experts at CarbonQuota, our calculator takes these steps into account:
- Vehicle types and routes
- The makeup and recyclability of mailing packs
- The number of returns
Armed with this data, we calculate the carbon footprint and then offset double the amount through accredited carbon reduction projects—all at no extra cost to you.
Why Enviromail Matters
As Tom Maskill, our Sales & Marketing Director, puts it:
“Using the insight we have from our environmental partners, excellent supply chain and experience of executing millions of mailings, we are able to not only calculate and offset the carbon footprint of postage but, crucially, consult on how to reduce it in the first place.
“By covering the cost of calculating and offsetting the carbon emissions ourselves, it demonstrates our environmental commitments and ensures that it’s commercially viable for our customers. Not to mention the right thing to do for our planet.”
Where Do the Offsets Go?
By choosing Enviromail, you’re supporting impactful projects like:
- Afforestation in Nicaragua
- Renewable energy in India
- Clean cookstoves in Rwanda
- Rewilding our own 164-acre Oxygen Farm here in the UK
All this, with zero extra cost to you.
Beyond Webmart’s Walls
We’ve always been committed to walking the sustainable talk – whether it’s through our solar-powered HQ, sustainable fleet policy, or our investments in traditional carbon offsetting. Enviromail takes things to the next level.
Customer Growth Director, Tom Oldershaw, comments:
“We have continually invested in mitigating our own impact on the environment from our sustainable fleet policy, solar powered head office and traditional carbon offsetting. To take the leap and bring Enviromail to market extends this commitment beyond the yellow walls of Webmart and allows our customers to make use of climate positive solutions. We’re very excited to make the leap!”
A Step Towards Sustainable Marketing
Managing Director Richard Boon sees Enviromail as a major milestone:
“The launch of Enviromail is a huge step in the right direction towards truly sustainable marketing. We all have more to do and there will be more to come from us. We are immensely proud to bring such a future focused solution to market, despite tackling an unprecedented crisis in recent times.”
Enviromail officially launched on 20th July 2021, and we can’t wait to help you make your marketing greener.
To take advantage of Webmart’s Enviromail service, hop on over to our Enviromail website.
