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The Offset Journal

Tag: Integrated Marketing

Super useful marketing content

Carefully curated content

Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.

Keep up to speed with what's going on in marketing the easy way.

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Main image for Carefully Curated Content from Webmart's latest blog. Digital Marketing Agency in Oxford
How to measure omnichannel customer experience

How to measure omnichannel customer experience (OCX) – a research framework

Research into omnichannel retail customer experience from an esteemed group of international professors, all distilled into a marketer-friendly guide to help ensure your omnichannel experience (OCX) is up to scratch.

Read on How to measure omnichannel customer experience (OCX) – a research framework
Rory Sutherland sits with SMARTY Mobile's Head of Brand & Marketing Sayed Hajamaideen to discuss mail campaigns at Mail Unleashed with Royal Mail.

How mail works for SMARTY Mobile

A really insightful and entertaining short video about how a digital DTC brand SMARTY Mobile uses mail to build trust and ROI.

Read on How mail works for SMARTY Mobile