Designing for Good: Barnardo’s Creative Christmas Catalogue

The Solution

We love a creative challenge, especially when it comes with a cause. So, we got to work designing a refined and cohesive catalogue that brought together:

• A seamless shopping journey: from gift wrap and cards to decorations and personalised presents, every product was laid out with clarity and ease. We made sure customers could find what they loved – and buy it how they liked. Online, phone, or good old-fashioned order form.
• Messaging that hit the right tone, with gentle reminders throughout that every purchase helps support vulnerable children and families.
• A layout that was simple, joyful, and true to the brand, built around the latest brand assets and tone of voice.

But we didn’t stop at design. We handled the full print and mailing process, too.

Here’s how the final charity catalogue print came together:

• Format: 32-page text plus 4-page cover, in a distinctive 210mm x 210mm square size.
• Paper: printed on FSC Certified Woodfree Silk, supporting sustainable forestry.
• Mailing wrap: personalised, printed paper wraps on 90gsm uncoated stock.
• Mailing method: direct mail, individually addressed to recipients.
• Landing date: scheduled for early autumn, timed to hit doormats when festive shopping ramps up.

This strategic landing window helped maximise Christmas purchases and, in turn, boost vital donations.