Creating £160,000 in Print Cost Savings for King’s College
Client
King's College London
Services
Sectors
Overview
King’s College London, one of the UK’s leading universities, faced significant challenges with its print procurement and marketing processes. With an annual print spend of £850,000, the college struggled with fragmented supplier relationships, lack of brand consistency, and inefficiencies in ordering and administration.
Webmart partnered with King’s to consolidate their supply chain, enhance their procurement processes, and implement cutting-edge technology to streamline operations. The result? Over £160,000 in annual cost savings and a robust, efficient marketing framework that enhanced both brand compliance and operational efficiency.
The Challenge
King’s College London’s print and marketing operations were spread across multiple channels:
- In-house printing on desktop devices.
- A wide range of digital and litho print products sourced by various departments.
- Marketing and corporate materials procured independently across faculties.
This approach led to several pain points:
- Fragmented supply chain: No unified governance for supplier selection.
- Inefficiencies: Verbal orders and inconsistent purchasing processes caused delays and excess costs.
- Brand inconsistency: Materials lacked standardisation in design and quality.
- High internal costs: Time-consuming sourcing, project management, and administration.
King’s needed a solution to address these issues while delivering substantial cost savings and enhancing the effectiveness of their marketing materials.


The Solution
King’s College London launched a plan to streamline its print operations by:
- Appointing a consolidated framework of print suppliers across six categories, including stationery, digital print, litho, and wide-format printing.
- Introducing Webmart as a print management partner with expertise in the higher education sector.
- Implementing bespoke software developed by Webmart to centralise ordering and streamline processes.
Key Actions:
Consolidated Supply Chain:
A select roster of high-performing suppliers ensured competitive pricing and enhanced service flexibility.
Software Implementation:
This browser-based platform connected King’s staff with suppliers, standardised order processing, and provided real-time visibility into spending and project progress.
Innovation and Compliance:
Product designs and specifications were standardised for greater brand consistency while maintaining flexibility for creative projects.
The Results
The partnership between Webmart and King’s College London delivered:
Brand Compliance
Standardised designs and materials enhanced brand consistency across all marketing outputs.
Time Efficiency
Automated processes reduced admin workloads for both staff and suppliers.
Cost Savings
Annual cost avoidance of £160,000 through streamlined procurement and supplier consolidation.
Innovation
Flexible product specifications and cutting-edge solutions boosted creativity.
Data Insight
A comprehensive database of product specs and spending enabled smarter decision-making.
Looking Ahead
This transformation has set a new benchmark for college marketing efficiency. If you’re a higher education institution seeking to streamline your print and marketing operations, Webmart can help you achieve cost savings, brand consistency, and process automation.
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Our Work