Charity Marketing Custom Print Solutions for GOSH

Client

Great Ormond Street

Services

Mail

Sectors

Charity

a doctor hugs a child in a hospital bed at Great Ormond Street Hospital

Overview

Great Ormond Street Hospital (GOSH), a renowned charity dedicated to children’s healthcare, partnered with Webmart to elevate their charity marketing efforts during the festive period. GOSH aimed to create an engaging Christmas Gift Guide brochure and direct mail (DM) campaign that would not only showcase their gift cards but also drive fundraising efforts.

Webmart delivered high-quality print packs that seamlessly fit together, ensuring the campaign was both beautiful and effective.

The Challenge

GOSH needed to produce a cohesive and attractive Christmas Gift Guide brochure that would effectively promote their gift cards. The key challenges included:

Approval Process: Allowing GOSH to review and approve mock-ups and samples before final production to ensure everything met their expectations.

Harmony Across Designs: Ensuring that all elements—gift cards, wallets, and envelopes—worked together effortlessly.

Quality Assurance: Maintaining high standards in paper stock, finishing, and imagery to reflect the charity’s prestigious reputation.

Cost Efficiency: Providing multiple design options that kept production costs to a minimum without compromising on quality.

The Solution

Webmart delivered a tailored charity marketing solution by focusing on customisation, quality, and cost-effectiveness:

1. Customised Mock-Ups:

Created several mock-ups using a variety of paper stocks and finishings.

Provided white mock-ups for GOSH to choose and tweak designs, ensuring perfect alignment with their vision.

2. High-Quality, Unique Print Packs:

Re-engineered the gift card and wallet formats for a premium look and feel.

Upgraded from 250gsm gloss to 330gsm uncoated paper for wallets, adding gold foil for an elegant touch.

Enhanced gift cards from 250gsm gloss to 300gsm uncoated, ensuring durability and a sophisticated appearance.

Utilised eco-friendly coloured envelopes supplied by GOSH, balancing aesthetics with economic viability.

3. Seamless Integration and Project Management:

Worked closely with GOSH’s creative team to ensure design and print processes informed each other.

Managed the entire print production and distribution process, ensuring timely delivery and flawless execution.

The Results

The Christmas Gift Guide brochure and DM campaign achieved outstanding outcomes for GOSH:

Enhanced Brand Perception

High-quality, cohesive print materials strengthened GOSH’s reputation and appeal as a prestigious charity.

Award-Winning Campaign

Recognised for excellence in print innovation and charity marketing.

73% Uplift

In Enquiries: Significantly increased interest and engagement from potential donors.

250% Web Traffic

Drove a substantial increase in online visits, enhancing digital fundraising efforts.

Cost efficiency

Delivered high-quality print materials while keeping costs to a minimum through strategic design and bulk printing discounts.

Looking Ahead

Webmart continues to support GOSH with innovative charity marketing solutions, ensuring their campaigns are impactful, sustainable, and cost-effective. If your charity needs to elevate its marketing efforts with high-quality print and strategic direct mail campaigns, contact us today. Let’s create meaningful and successful campaigns together.

What our client said

We’ve worked with Webmart on a few projects and they’ve always gone above and beyond to make sure we’re on the same page, whilst keeping us on top of timelines and ensuring the finished product is how we imagined. The finished product was even better than I expected, it was delivered on time and it’s worked so well that I’ve just put in my second order.