Skip to content
The Offset Journal

5 Visual Storytelling Trends Shaping Content Marketing in 2025

Visual storytelling trends article with a close up of a person's eye, overlaid with digital images of graphs and people. Graphics resemble a chat feed with blue and white speech bubbles on the right hand side of the image.

A nice, quick and thoroughly scannable guide showing you what’s working in customer-engaging visual storytelling right here, right now. Hint: authentic, nostalgia, AR/VR, messages with proof and, inevitably, AI (done right).

Everyone

15 minute read plus videos

Related ccc

the three top performing video ad hooks

The three types of video that engage the most

Here's some essential insight from creator ad platform, billo, into the 3 types of video that engage the most. Their analysis uncovers video hooks that stop scrollers in their tracks - and is super-transferrable insight to use across your other video creations. Have a gander at the original article over…

More info > The three types of video that engage the most

JICMAIL mail engagement report 2026

The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.

Understanding expected response rates before you run a campaign brings obvious benefits. Just like BARB for broadcast and RAJAR for radio, JICMAIL tracks engagement and response rates for all kinds of mail. Their Q1 2026 results are out and if you're thinking about direct mail, door drop or partially addressed…

More info > The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.