Skip to content
The Offset Journal

AI Agents – What Are They and How Can They Help?

Person on a laptop chatting to an AI chatbot as one example of an AI agent that can learn from interactions. Expert marketing advice from Webmart.

AI agents are discrete applications or chunks of utility that can help you solve specific problems. Here’s a 10 minute guide that’ll help you discover whether there’s any relevance in your world.

Level: Beginner

10 minute read.

Related ccc

the three top performing video ad hooks

The three types of video that engage the most

Here's some essential insight from creator ad platform, billo, into the 3 types of video that engage the most. Their analysis uncovers video hooks that stop scrollers in their tracks - and is super-transferrable insight to use across your other video creations. Have a gander at the original article over…

More info > The three types of video that engage the most

JICMAIL mail engagement report 2026

The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.

Understanding expected response rates before you run a campaign brings obvious benefits. Just like BARB for broadcast and RAJAR for radio, JICMAIL tracks engagement and response rates for all kinds of mail. Their Q1 2026 results are out and if you're thinking about direct mail, door drop or partially addressed…

More info > The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.