Creating a Landing Page that Converts: from Conversion Sciences
Conversion Sciences’ fabulous guide equips you with all you’ll need to create landing pages and CTAs that convert. There’s a useful infographic and a good dose of science throughout. Read on to grab the key takeaways or click the link below to pore over the original from Conversion Sciences.
Intermediate Level.
Read the full article now: 15 minute read (I’d avoid a bit of fluff and start at Point 2)
Busy busy busy?
Here’s Our top takeaways
What’s the job of a landing page?
Simple: keep the promise you made (in your ad, email, or post) and get people to do something. That could be downloading, signing up, or buying. No distractions. Just one clear job.
Here’s how to nail it:
1. Make an Offer They Can’t Refuse
Your offer is the main attraction. Speak to what your audience wants, solve a real pain point, and strip away the faff.
2. Don’t Overthink Forms
The shorter, the better. Ask for just what you need — like an email. Fancy button copy like “Let’s Go” works way better than “Submit.”
We’ve seen conversion rates jump by 40% just by trimming form fields.
3. Copy That Knows Its Job
It’s not about you. It’s about them. Good copy answers objections, adds confidence, and builds trust.
Stats, testimonials, or a smart sense of urgency (real urgency, not the fake “only 2 left” nonsense) seal the deal.
4. Trust Is Everything
No one’s giving you their email (or cash) if they don’t trust you.
So show proof: logos, testimonials, security badges, or happy customer stats. Real people. Real results.
5. Images That Actually Help
Skip the stock photos. Use visuals that make your offer feel real.
Selling an ebook? Show it like a physical product. Selling software? Show screenshots. Feels more “I want that” than “meh.”
6. Keep the Design Focused
Every element should point to the action. Ditch the nav bar, tone down distractions, and make your call-to-action pop.
Design for mobile too — if your page looks rubbish on a phone, you’ve already lost.
Bonus: Optimise Like a Scientist
Use tools like Hotjar, Unbounce, or Google Analytics. Test everything. Tweak the little things.
Because guess what? Tiny changes often = big wins.
At the end of the day, the best landing pages are simple, clear, and ruthlessly focused. Make one promise. Deliver it well. Ask for one action. Boom — conversions.
