How to Maximise Your Content on Social Media
An engaging read by a talented writer on how to repurpose blog content for social media. There’s some great links to examples (on LinkedIn) and she describes how to love the process and get the most out of your content.
All levels of expertise.
No time to read the full article?
Our top takeaways
1. Repurposing Content Is a Life-Saver
- Repurposing is key.
- Take blog posts, tweak them into LinkedIn posts, carousels, or snappy updates.
- Old content = fresh eyeballs. New drawings, new angles = more engagement.
- Bonus trick? Update and repost old social posts too. Absolute time-saver.
2. Short, Snappy, and Visual Wins on LinkedIn
- Same human, helpful content as blogs — just shorter, punchier, and louder.
- Think: more white space, sharper sentences, and a bolder voice.
- Visuals are gold dust. A standout cartoon character even landed a spot in “top visual brands.”
3. Joy > Pressure
- Balance marketing smarts with a good dose of joy — it makes content better and keeps you sane.
- Focusing purely on chasing likes and leads = fast track to content burnout.
- Let creativity lead. Play, experiment, enjoy it. (Science backs this up, by the way.)
