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The Offset Journal

Inspiration for your Next Successful Print Campaign

Print marketing inspiration from marketreach - the Physically Irresistible report

Another download (name/email only), this time full of inspiration from successful print campaigns introduced by respected marketers and creatives. Personally, I loved the paper engineering of VWs Christmas card (p7) and the mega simple P&O mailer (p36). And it may be old school, but it’s a real shame you can’t download the lovely print version as I’m always a sucker for scratch & sniff too (p42).

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