Hosted by the fabulous Rory Sutherland, this short video is a chat with Manchester United CCO, Ellie Norman. It’s not about football, but about how her DM work with Cunard was perfect for attracting premium customers – and speculates on the further renaissance of direct mail (what David Ogilvy called his secret weapon).
Level: Beginner
Here's some essential insight from creator ad platform, billo, into the 3 types of video that engage the most. Their analysis uncovers video hooks that stop scrollers in their tracks - and is super-transferrable insight to use across your other video creations. Have a gander at the original article over…
More info > The three types of video that engage the most
Understanding expected response rates before you run a campaign brings obvious benefits. Just like BARB for broadcast and RAJAR for radio, JICMAIL tracks engagement and response rates for all kinds of mail. Their Q1 2026 results are out and if you're thinking about direct mail, door drop or partially addressed…
More info > The latest JICMAIL report showing the effectiveness of mail in Q1 2026 is here.