Using Existing Customer Insight for Content
An inspired approach to using the customer insight you already have to inform your future content. We can all come up with ideas we think will resonate… but as we know, there’s no substitute for real data. Here’s a great guide on where to look for content ideas that answer real customer questions and resolve real pain points.
Intermediate Level.
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Our top takeaways
- Start with your audience, not your ego. Don’t guess what to write – dig into real questions, frustrations, and language your audience uses.
- Mine for gold. Use customer chats, social comments, reviews, and tools like SparkToro to find what your audience cares about.
- Use proven content frameworks. Turn insights into content using formats like “Problem → Solution,” “Myth → Reality,” or step-by-step guides.
- Validate your ideas before wasting time making them. Test demand quickly via social polls, surveys, or keyword checks. Save your energy for ideas that’ll actually land.
- Speak their language. Mirror the exact phrases and tone your audience uses to make your content resonate.
- Build a repeatable process. Systematically turn audience insights into content ideas to keep your calendar full and relevant.
