Which Social Media Content Types Give the Best ROI?
According to Hubspot’s 2025 Marketing Trends Report, short form video tops the list of content with the highest ROI. In fact video takes the top 3 places – but check the article for the other 12 content types.
Beginner Level
Read the full original on Hubspot: 20 minute read
TL;DR – here’s a quick summary
Short-form video is king.
It’s fast, fun, and everywhere. Top ROI, top priority — especially on TikTok, Instagram, and YouTube Shorts.
Long-form video still has a role.
More costly and slower to consume, but brilliant for nurturing leads and deepening brand connection.
Live video builds trust.
Third-highest ROI, but underused. Great for real-time engagement and authenticity that can’t be faked.
Photos and images still punch above their weight.
Easy to create, cross-platform friendly, and great for product showcases and behind-the-scenes moments.
Infographics and carousels are shareable and educational.
Ideal for explaining complex info or building thought leadership, especially on LinkedIn and Instagram.
Text-only posts? Don’t count them out.
From thought-leadership threads to punchy quotes, they’re perfect for sharing bite-sized insights — just don’t overlink off-platform.
User-generated content (UGC) drives trust.
Real people using your product > you shouting about it. 80% of shoppers trust UGC more than brand content.
Audio chats and live rooms build community.
Especially popular with Gen Z. Think X Spaces or LinkedIn Audio Events for deeper brand connection.
Private groups and forums power loyal fanbases.
Communities on Facebook or Discord help brands stay top of mind and boost referral traffic.
Content that reflects brand values builds credibility.
Think sustainability, DEI, ethics — people care more than ever about what you stand for.
Shoppable content = frictionless selling.
In-app product discovery and purchasing is booming — especially among Gen Z and millennials.
Ephemeral content (like Stories) plays on FOMO.
Great for limited-time offers, polls, and real-time updates. Quick, easy, and engaging.
Educational content gives value up front.
Explainers, how-tos, and tips help build authority while solving real problems for your audience.
Funny, relatable content earns attention and shares.
If it’s clever, timely, or meme-worthy, it’s a winner. Humour has become a brand superpower in 2025.
