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The Offset Journal

Archives: Blogs

a hand points to a colour swatch

24 min read

Guides

Print

Webmart’s Glossary of Printing Terms

Webmart’s glossary of printing terms. If you're confused by printing terminology, hopefully our glossary will help

Read on Webmart’s Glossary of Printing Terms
A hand reaching out to take a piece of direct mail from a digital screen

5 min read

Digital

Marketing Tips

Getting Integrated: A Digital Marketing Strategy

A look at how integrated digital marketing increases ROI – together with example campaigns and steps you can take to make integrated your reality.

Read on Getting Integrated: A Digital Marketing Strategy
two hands surround a green recycling logo

4 min read

Events

Merchandise

POS

A Quick Guide to Eco-Friendly Event Materials

Eco friendly event materials hints, tips, and advice from sustainable marketing experts Webmart. Check out the mini guide here.

Read on A Quick Guide to Eco-Friendly Event Materials
a hand holds a megaphone to represent responsive campaigns with print

6 min read

Guides

Mail

Print

10 Ways to Improve Response Rates from Print

Our guide combines a wealth of knowledge about how to improve your response rates using print as part of your integrated marketing campaign.

Read on 10 Ways to Improve Response Rates from Print
a hand is held flat holding books that have been saddle stitched

4 min read

Print

Quick Guides

Quick Printing Guide: Saddle-Stitching

Thinking of saddle stitching your next brochure or catalogue? Our quick printing guide helps you understand the process and avoid common pitfalls.

Read on Quick Printing Guide: Saddle-Stitching
Two hands hold an open book, with origami cranes dangling from underneath

6 min read

Print

Quick Guides

Quick Print Guide: Folding

Understanding folding is important for print marketers to drive up effectiveness and ensure you get what you want from your printers.

Read on Quick Print Guide: Folding
hand holds a leaf to represent the eco friendliness of paper print products

4 min read

carbon-neutral

Mail

Print

How Environmentally Friendly is Print?

Discover out how environmentally friendly print marketing really is along with how Webmart measures, mitigates and offsets carbon in print.

Read on How Environmentally Friendly is Print?
laptop with charts and graphs to represent measuring email campaign results

4 min read

Digital

Email

How to Measure Your Email Marketing Campaigns

Do you accurately measure the impact of your email marketing campaigns? Read our quick guide for our tips & see a quick glossary of terms.

Read on How to Measure Your Email Marketing Campaigns
a hand pulls a piece of mail out of a letterbox

6 min read

beginners guide

Mail

Direct Mail and Door Drops: Beginner’s Guide

Direct Mail or Door Drop? In this guide, we give you an outline of both and how to get started with your next campaign.

Read on Direct Mail and Door Drops: Beginner’s Guide
Hands holding piles of coins to represent budget management

6 min read

Budgeting

Marketing Tips

How to optimise your marketing spend

A top-down look at how to assess your marketing spend and channels in a difficult economic climate.

Read on How to optimise your marketing spend

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