Tag: Email
Super useful marketing content
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Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.
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10 min read
50 Email Subject Lines and Preview Texts – ideas that Actually Work
If you're an email marketer, this free download from Hubspot is worth a good look over for useful ideas to generate curiosity, enhance personalisation and project authority - all A/B tested in action.
Read on 50 Email Subject Lines and Preview Texts – ideas that Actually Work
How to Measure Your Email Marketing Campaigns
Do you accurately measure the impact of your email marketing campaigns? Read our quick guide for our tips & see a quick glossary of terms.
Read on How to Measure Your Email Marketing Campaigns
Email Personalisation with Tesco’s Lead Marketer
Really fascinating insight into how Tesco's leverage their customer data to make ultra-personalised emails.
Read on Email Personalisation with Tesco’s Lead Marketer
Keep Your Emails Out of Junk
If your marketing emails aren't correctly authenticated, your beautifully crafted emails will go straight to junk.
Read on Keep Your Emails Out of Junk
What is split testing? Definition & how to do it
Step by step guide on split testing for email, social, website, and PPC. Includes goals, tools, measurements, and resources.
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5 Browse Abandonment Email Examples + Tips
Let's talk browse abandonment emails. This guide covers strategy, do's and don'ts and gives practical examples.
Read on 5 Browse Abandonment Email Examples + Tips