Tag: Website
Super useful marketing content
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Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.
Keep up to speed with what's going on in marketing the easy way.
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Gated v Ungated Content and the Impact on B2B Lead Gen
If you're looking to get more B2B leads from your content, here's an interesting read. It covers ungated v gated content and how/what to measure through the pipeline towards sales qualified leads - and revenue.
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AI Discovery. LinkedIn’s Guide to Optimising Content for AI.
An insightful study from LinkedIn - using their own data - and examining how traditional search traffic has dropped away while giving a recipe for optimising your own content.
Read on AI Discovery. LinkedIn’s Guide to Optimising Content for AI.
CTA Inspiration! 49 Examples of CTAs that Work
Calls to Action (CTA's) are vital in improving conversion rates. Here's some great examples of how to do it right.
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5 Browse Abandonment Email Examples + Tips
Let's talk browse abandonment emails. This guide covers strategy, do's and don'ts and gives practical examples.
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