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Super useful marketing content

Carefully curated content

Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.

Keep up to speed with what's going on in marketing the easy way.

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Main image for Carefully Curated Content from Webmart's latest blog. Digital Marketing Agency in Oxford
Lead generation insights for B2B marketing - learning to remove gating from your website content.

Gated v Ungated Content and the Impact on B2B Lead Gen

If you're looking to get more B2B leads from your content, here's an interesting read. It covers ungated v gated content and how/what to measure through the pipeline towards sales qualified leads - and revenue.

Read on Gated v Ungated Content and the Impact on B2B Lead Gen
Linkedin advertising strategies. A guide on how to optimize content for AI discovery

AI Discovery. LinkedIn’s Guide to Optimising Content for AI.

An insightful study from LinkedIn - using their own data - and examining how traditional search traffic has dropped away while giving a recipe for optimising your own content.

Read on AI Discovery. LinkedIn’s Guide to Optimising Content for AI.
49 Call to action examples you can't help but click on from the experts at Hubspot. Check out our latest blog. Digital marketing strategies from Webmart

15 min read

CRO

Website

CTA Inspiration! 49 Examples of CTAs that Work

Calls to Action (CTA's) are vital in improving conversion rates. Here's some great examples of how to do it right.

Read on CTA Inspiration! 49 Examples of CTAs that Work
A person wearing green holds a phone and a coffee as they browse online shops, without completing a purchase. Expert digital marketing advice from Webmart.

5 Browse Abandonment Email Examples + Tips

Let's talk browse abandonment emails. This guide covers strategy, do's and don'ts and gives practical examples. 

Read on 5 Browse Abandonment Email Examples + Tips