New Store Opening: Driving Footfall for Company Shop
Client
Company Shop
Services
Sectors
Overview
To mark the grand opening of their Yardley store, Company Shop, the UK’s leading membership-based redistributor of food and household surplus, wanted to drive awareness and footfall.
They turned to Webmart to produce engaging, easy-to-use Door Drop day passes that would encourage local residents to visit and discover the store for themselves.
The Challenge
Company Shop’s new Yardley store needed a big opening that not only got customers through the door but also introduced the value of their unique surplus products to a brand-new audience. The challenge was to create a clear, user-friendly solution that:
- Highlighted Company Shop’s offering as an affordable and sustainable shopping destination.
- Encouraged non-members to visit the store and try it out.
- Made the process of gaining access simple and friction-free.
The Solution
Webmart worked with Company Shop to design and produce targeted Door Drop flyers with an added interactive feature:
- Perforated Day Passes: Each flyer included a tear-off perforated card that acted as a one-time day pass. Non-members could fill it out and use it to gain access to the store, making it simple for first-timers to experience what Company Shop has to offer.
- Clear Messaging: The design was bold, clean, and on-brand, ensuring recipients quickly understood the value of their day pass and what awaited them in-store.
- Strategic Delivery: The Door Drops were distributed in targeted local areas to maximise impact and reach the right audience for the Yardley store’s launch.
The Results
The Day Pass Door Drop campaign created the buzz Company Shop needed to kick off their Yardley store opening with success:
Increased footfall
As new visitors redeemed their day passes.
Seamless experience
For non-members to discover the benefits of shopping at Company Shop.
User-friendly
A practical and easy-to-use format that removed barriers and encouraged trial visits.
Looking Ahead
If you’re launching a new store or product and need innovative, results-driven print campaigns, Webmart can help. From concept to delivery, we specialise in creating targeted solutions that drive engagement and results. Discover more about our print and Door Drop services here and let’s get your message through the door.
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