Elevating Retail Marketing: 15% Print Savings with Premium Results

Client

High Street Retailer

Services

Data

Mail

Sectors

Retail

Overview

When a long-standing retailer needed a fresh, premium look for their Spring catalogue, they turned to Webmart for help. Not only did we help them upgrade the design and feel of their catalogue, but we also delivered some pretty big wins:

15% print cost savings

10% postage savings

A catalogue so good it became the centrepiece of their TV campaign.

The Challenge

This retailer relies on catalogues to drive sales, footfall, and website traffic. For their Spring launch, they wanted something that:

1. Looked and felt more premium to elevate their brand.

2. Included a clear price list and redeemable vouchers.

3. Stayed cost-effective while fitting into their existing in-store POS displays.

They needed a partner who could deliver on all fronts—creativity, practicality, and savings.

The Solution

At Webmart, we love a good challenge. Here’s what we did:

1. We Got Creative Together:
We invited their design and marketing teams to our Innovation Centre, where we shared ideas and explored the latest print formats and materials. After some brainstorming, we mocked up 16 different formats with various paper types and paginations until we found the perfect fit.

2. We Made Premium Affordable:
The new format featured uncoated and matt paper for a sophisticated look. By optimising production and tweaking the design, we cut 15% off their print costs and 10% off mailing costs—even with the upgrades.

3. We Nailed Production and Delivery:
We printed 400,000 catalogues, mailing 200,000 directly to customers (each with a personalised voucher sheet) and delivering the rest to over 300 stores. Everything was on time and perfectly designed to fit their existing displays.

The Results

The new Spring catalogue was a big hit:

15% Saving

On print costs without compromising quality.

10% Saving

On postage thanks to the optimised format.

Brand Boost

A premium look and feel that boosted brand perception.

TV Star

So good, it became the star of their TV advertising campaign.

Looking Ahead

This campaign proved how a few smart changes can make a big difference in retail marketing. If you’re ready to give your marketing a boost while keeping costs in check, get in touch.