Programmatic Mail Increases Holiday Re-Bookings by 54%

Client

Exodus Adventure Travels

Services

Data

Mail

Sectors

Travel

Webmart Case Study Image: Exodus' programmatic direct mail campaign targeting repeat bookings

Overview

Exodus Adventure Travels is known for creating incredible small group adventures around the world, so it made sense that they wanted to turn their customers into lifelong travellers too. With a strong digital post-trip journey already in place, they came to us looking for something more memorable.

The brief? Find a way to inspire repeat bookings by reconnecting with travellers the moment they returned home. Ideally before they’d even finished unpacking!

The Challenge

Their digital channels were performing well, but like many brands, Exodus Adventure Travels were wanting to take their customer experience to the next level. Post-trip emails were a great way to reach customers, but they were looking for a smarter, more emotive way to capture the attention of their customers. They wanted to create a memorable moment – something personal, tactile, and timed perfectly – to keep their brand top of mind and spark the next adventure.

Exodus' latest programmatic mailer sees 54% uplift in repeat bookings

The Solution

Enter programmatic direct mail. Working closely with the team, we designed a data-led, automated campaign that delivered a beautifully personalised mailer to customers’ homes just days after they returned from their trip.

Every detail was crafted for maximum emotional impact:

The outer envelope welcomed them home from [Destination], instantly rekindling memories.
The letter inside featured vibrant photography from their trip and a personal message, along with a tailored offer to encourage rebooking.
The reverse of the letter included a list of ‘next trip’ suggestions. Based on what similar travellers had booked, these suggestions matched to their travel style. Whether that’s walking, cycling, cultural, or even wildlife-focused trips.

We took care of the data setup, automation, and fulfilment, making it completely hands-off for the Exodus Adventure Travels team once live. The result? A seamless, scalable way to deliver hyper-personalised marketing that actually sticks.

The Results

The results truly spoke for themselves:

78% Received the Mailer

Almost 80% of customers received the automated programmatic mailer when they got home.

54% Increase in bookings

Repeat bookings increased by 54%, directly attributed to the mailer itself.

It proved just how powerful programmatic print can be when used as part of an integrated marketing campaign. Personal, well-timed and emotionally resonant. It added that extra special touchpoint that integrated perfectly with their digital activity.

Looking Ahead

This campaign has laid the foundations for a wider retention strategy powered by data and print. With automation in place, Exodus Adventure Travels are exploring more opportunities for lifecycle-based mail marketing, with minimal manual input and maximum return. It’s a great example of how to optimise direct mail using customer insight, creative flair, and perfect timing. All delivered by Webmart.