Streamlining Print Management for a Multichannel Retailer

Client

Fishing Megastore

Services

Mail

Sectors

eCommerce

A hand holds a fishing rod cast across a sunny pond

Overview

Paul Devlin turned his angling equipment business from a single market stall into a thriving multichannel operation, employing 90 full-time staff. The Glasgow Angling Centre boasts Europe’s largest range of fishing equipment, supported by two additional Chapman’s Angling stores and an award-winning e-commerce presence at fishingmegastore.com.

Since 2004, Webmart has been their trusted partner for all things print management, providing high-quality catalogues, inserts, loyalty cards, banners, mailings, and flyers. Together, we’ve streamlined processes, enhanced product quality, and delivered cost-effective solutions to meet the demands of a growing business.

The Challenge

As Glasgow Angling Centre expanded, they needed a reliable partner to handle their growing print management needs. Key challenges included:

Producing premium-quality catalogues with a standout look and feel.

Coordinating insert campaigns with fishing magazines to promote their business.

Meeting tight turnaround times for sale catalogues and special event mailings.

Reducing the in-house team’s workload while ensuring consistent, high-quality results.

The Solution

Webmart worked closely with Glasgow Angling Centre to provide tailored print management solutions:

Upgraded Catalogue Design

Webmart recommended switching to a more durable, premium paper stock for the catalogue covers.

This small upgrade enhanced image resolution, durability, and the overall quality of the catalogues, creating a better first impression.

To save costs, only the cover design changes for each of the three annual editions, while inside pages are printed in bulk.

Simplified Magazine Insert Campaigns

Our expert Account Managers developed relationships with magazine publishers to streamline insert production.

By managing issue dates, delivery deadlines, and logistics, Webmart saved significant time for the client’s in-house team.

Immediate Capacity Sourcing

Webmart’s ability to source immediate print capacity ensured tight deadlines were consistently met for sale catalogues and special event mailings, even during busy periods.

The Results

Massive Time Savings

For the in-house team, allowing them to focus on other priorities.

Premium catalogue quality

Improved brand perception and customer engagement.

Seamless management

Ensured inserts and mailings were always delivered on time.

Reliable print management

Helped Glasgow Angling Centre maintain its reputation as a leading retailer in the angling sector.

Looking Ahead

For 17 years, Webmart acts as a trusted partner for Glasgow Angling Centre, delivering innovative solutions and exceptional service. Is your business ready to transform its print management? Get in touch and book a discovery call today.

What our client said

I have been using Webmart as my main print supplier for the past 10 years. The importance of print catalogues in my area of business is paramount. Consumers need to read and digest their angling information before making that important buying decision.

Webmart’s continued advice on paper quality, quantities and alternative print solutions has enabled us to stay one step ahead of our competitors. In a fiercely competitive market, our catalogues have to be the best and I believe this is one of the USPs we have.

Webmart makes sure our catalogues are delivered to a number of different publishing houses efficiently, checking delivery deadlines and quantities which takes a lot of pressure off both my team and myself.