Tag: Content
Super useful marketing content
Carefully curated content
Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.
Keep up to speed with what's going on in marketing the easy way.
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LinkedIn algorithm study: what actually worked across 130,000 posts
Flypost analysed 130,000 LinkedIn posts from 2,500 B2B creators to find out what really works.
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How AI-driven search changes content strategy (and what to do about it)
AI-driven search is changing content strategy because people increasingly get an answer before they reach your website. This article explains what to change in your content and content structure for more AI citations.
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Gated v Ungated Content and the Impact on B2B Lead Gen
If you're looking to get more B2B leads from your content, here's an interesting read. It covers ungated v gated content and how/what to measure through the pipeline towards sales qualified leads - and revenue.
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AI Discovery. LinkedIn’s Guide to Optimising Content for AI.
An insightful study from LinkedIn - using their own data - and examining how traditional search traffic has dropped away while giving a recipe for optimising your own content.
Read on AI Discovery. LinkedIn’s Guide to Optimising Content for AI.
How Fresh Does Your Website Content Need To Be (for Search and AI)?
An Insightful Ahrefs study into how fresh your website content needs to be to get search engine and AI search traffic. The good news: if you're struggling to keep content up-to-date, it's not as fresh as you might think (worry!).
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Fresh Angles on Your Content and SEO: 17 Frameworks Taken from 10 Years of Testing
100% worth a read if you're wanting a fresh approach to your content or new direction to your SEO. 17 content and SEO frameworks that work.
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Free and Low-Cost Content Distribution
Distributing your marketing content is just as important as creating it. Here's some insightful suggestions to help share yours.
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13 of the Best AI Photo Generators
If you're a hands-on marketer, AI photo generators are a godsend. But they're not all created equal. Here's some of the best to check out.
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