AI Archives - Webmart Ltd

Aug 16

Super useful marketing content

Carefully curated content

Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.

Keep up to speed with what's going on in marketing the easy way.

"*" indicates required fields

20 min read

Content

How AI-driven search changes content strategy (and what to do about it)

AI-driven search is changing content strategy because people increasingly get an answer before they reach your website. This article explains what to change in your content and content structure for more AI citations.

4 CRO strategies that work for humans and AI

10 min read

CRO

4 CRO Strategies that Work for Humans and AI

The good news: AI discovery and CRO both need a human-first approach to work. This article looks at four areas you need to focus on to ensure your high-converting pages get uncovered by AI.

15 min read

Content

Website

AI Discovery. LinkedIn’s Guide to Optimising Content for AI.

An insightful study from LinkedIn - using their own data - and examining how traditional search traffic has dropped away while giving a recipe for optimising your own content.

14 min read

Content

SEO

How Fresh Does Your Website Content Need To Be (for Search and AI)?

An Insightful Ahrefs study into how fresh your website content needs to be to get search engine and AI search traffic. The good news: if you're struggling to keep content up-to-date, it's not as fresh as you might think (worry!).

7 ways to get better results from AI Image generators. Advice and guidance from Webmart - a full-service digital marketing agency

15 min read

7 Tips for Better AI Image Generation

Here's some truly great tips from the Wordstream blog on how to get the best out of Image generators - perfect for marketers who need quick, effective, believable image generation.

Hubspot's guide on how to use ChatGpt at Work with 100 prompts to try. Expert AI Marketing strategies advice.

30 min read

Lots of Ideas on How to Use ChatGPT at Work

This free download (email address only) offers real practical ideas on how to get the most out of ChatGPT at work (plus 100 prompts to try)

AI Max: Google Ads AI tool from Search Engine Land. insights into how AI Max will work with Google Ads. PPC Advertising specialists.

2 min read

PPC

Google Ads and AI: a Q&A on Google’s new AI Max tool

The onward march of AI continues, this time into Google Ads. Here's a handy 2 minute overview with some of the important basic questions answered by Google.