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The Offset Journal

Tag: Social

Super useful marketing content

Carefully curated content

Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.

Keep up to speed with what's going on in marketing the easy way.

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Main image for Carefully Curated Content from Webmart's latest blog. Digital Marketing Agency in Oxford
the three top performing video ad hooks

The three types of video that engage the most

Some great insight into the 3 types of video that engage the most, uncovering which video hooks stop scrollers in their tracks.

Read on The three types of video that engage the most
41 instagram features, , hacks, tips & tricks everyone should know about. New Data from Hubspot - Webmart expert marketing advice.

40 min read

Social

The Latest Instagram Features, Hacks & Tips

A hyper-useful guide listing 41 lesser-known Instagram tricks that'll help you get the most of your posting and streamline your workflow.

Read on The Latest Instagram Features, Hacks & Tips
Blog Article from Webmart: How changes at Meta can boost growth for businesses on Instagram and beyond. Meta marketing for brands.

Meta’s Massive 2025 Glow Up: How to Grow Your Business on Instagram

From AI-powered ads to a whole new way of creating and presenting content, Meta is quietly building one of the most business-friendly digital ecosystems out there.

Read on Meta’s Massive 2025 Glow Up: How to Grow Your Business on Instagram
the most effective social media content report from HubSpot. Social strategy from Webmart.

Which Social Media Content Types Give the Best ROI?

Short form video tops the list of content with the highest ROI - check the article for the other 12 content types which will max your ROI this year.

Read on Which Social Media Content Types Give the Best ROI?
How to maximise your content for social media blog article with a drawing of a person with a blue cookie monster. 3 marketing lessons from 150 posts.

How to Maximise Your Content on Social Media

An engaging read by a talented writer on how to repurpose blog content for social media.

Read on How to Maximise Your Content on Social Media
LinkedIn Ads and why you should run them. A laptop is open on a desk with the LinkedIn logo on the screen.

8 min read

Social

Should you Promote your Brand on LinkedIn?

A great delve into LinkedIn by Stackd Marketer covering B2B lead gen, brand marketing, top referrers, top demographics, and the (in)effectiveness of LinkedIn Ads.

Read on Should you Promote your Brand on LinkedIn?
A hand holds a mobile phone with Facebook Ads screen loaded. In the background there is a laptop screen as the person prepares to optimise their Facebook Ads through the tips and tricks in this blog article.

Facebook Ad Targeting in 2025

An easy to read article on Facebook Ads targeting. Who you can target, how accurate their data is and how effective are their automations.

Read on Facebook Ad Targeting in 2025
A man smiles as he learns about the new suite of AI tools available on TikTok's creators channel

Rundown of TikTok’s New Suite of AI Tools

Get bang up to date on some of the - frankly amazing - AI tools TikTok's rolling out for creators. Handy guide here.

Read on Rundown of TikTok’s New Suite of AI Tools