Tag: Strategy
Super useful marketing content
Carefully curated content
Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.
Keep up to speed with what's going on in marketing the easy way.
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How Mail brings your Digital Brand to Life and Delivers Trust
Digital-only brands can struggle to build trust. Learn how SMARTY Mobile uses direct mail to build credibility, create one-to-one moments, and strengthen multi-channel marketing performance.
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Foundational research on trust, business success and channel selection.
This excellent research from Marketreach defines the commercial impact of trust and shows how direct mail leads the multichannel mix in trust acquisition.
Read on Foundational research on trust, business success and channel selection.
Direct Mail, Door Drops & Business Mail Effectiveness Reach a 5 Year High
The latest independent JICMAIL data for media planners shows mail's delivering close to lockdown levels of engagement. Here's the key stats.
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20 min read
Multichannel v omnichannel marketing: which is right for you?
Would you be able to explain the difference between Omnichannel and Multichannel and would you know which strategy is best for your business? Here's a super useful beginners guide.
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30 min read
The Role of Trust in the B2B Sales Funnel
Trust has an impact on brand perception but also on the full sales funnel. This report reveals how, and also reveals the impact of video and influencers on B2B marketing
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How smart incentives (not discounts) are winning hearts, minds, and wallets
How you can build incentives into your marketing plan to create emotional connections and long-lasting relationships with your customers
Read on How smart incentives (not discounts) are winning hearts, minds, and wallets
20 min read
A Useful Campaign Planning System (from an AI-search Friendly Website!)
Looking for a great framework for campaign planning, whether you're a marketing strategy pro or total rookie. Here you go then...
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25 min read
12 Best Influencer Marketing Platforms – 2025
Influencer marketing can be hugely effective... as long as you choose the right influencer on the right channel using the right platform.
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17 min read
How to market differently to Millennials and Gen-Z
You're missing a trick if you're marketing to Millennials and Gen Z in the same way. This handy short read will quickly get you up to speed.
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