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The Offset Journal

Tag: Print

Super useful marketing content

Carefully curated content

Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.

Keep up to speed with what's going on in marketing the easy way.

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Main image for Carefully Curated Content from Webmart's latest blog. Digital Marketing Agency in Oxford
how to bring a digital brand to life and build trust with mail marketing - Marketreach & Royal Mail talk.

How Mail brings your Digital Brand to Life and Delivers Trust

Digital-only brands can struggle to build trust. Learn how SMARTY Mobile uses direct mail to build credibility, create one-to-one moments, and strengthen multi-channel marketing performance.

Read on How Mail brings your Digital Brand to Life and Delivers Trust
Print marketing inspiration from marketreach - the Physically Irresistible report

Inspiration for your Next Successful Print Campaign

Another download (name/email only), this time full of inspiration from successful print campaigns introduced by respected marketers and creatives.

Read on Inspiration for your Next Successful Print Campaign
hands reach out to catch a falling direct mail postcard

A Marketers Guide to Postcard Printing

A look at postcard printing/marketing - a cost effective way to drive traffic for ecommerce.

Read on A Marketers Guide to Postcard Printing
a hand holds binoculars to represent searching for a good print specialist

Web Offset Printers: A Marketer’s Guide

Print marketers need to place their work with the right printer. So, what type of work are web offset printers good for? A quick guide on web offset printing.

Read on Web Offset Printers: A Marketer’s Guide
a hand points to a colour swatch

24 min read

Guides

Print

Webmart’s Glossary of Printing Terms

Webmart’s glossary of printing terms. If you're confused by printing terminology, hopefully our glossary will help

Read on Webmart’s Glossary of Printing Terms
a hand holds a megaphone to represent responsive campaigns with print

10 Ways to Improve Response Rates from Print

Our guide combines a wealth of knowledge about how to improve your response rates using print as part of your integrated marketing campaign.

Read on 10 Ways to Improve Response Rates from Print
a hand is held flat holding books that have been saddle stitched

Quick Printing Guide: Saddle-Stitching

Thinking of saddle stitching your next brochure or catalogue? Our quick printing guide helps you understand the process and avoid common pitfalls.

Read on Quick Printing Guide: Saddle-Stitching
Two hands hold an open book, with origami cranes dangling from underneath

Quick Print Guide: Folding

Understanding folding is important for print marketers to drive up effectiveness and ensure you get what you want from your printers.

Read on Quick Print Guide: Folding
hand holds a leaf to represent the eco friendliness of paper print products

How Environmentally Friendly is Print?

Discover out how environmentally friendly print marketing really is along with how Webmart measures, mitigates and offsets carbon in print.

Read on How Environmentally Friendly is Print?
Hands point to a chart representing ROI measurements in marketing.

4 min read

Print

ROI

Measuring ROI from your Print Marketing Materials

Measuring the ROI from your Print Marketing Materials is vital. Here we take a look at the main ways you can measure it.

Read on Measuring ROI from your Print Marketing Materials
Hands edit a brochure design on an electronic tablet

5 min read

Design

Print

10 Steps to Brochure Design and Printing

Our simple 10 step guide on how to design an effective brochure and the brochure printing process.

Read on 10 Steps to Brochure Design and Printing
two people sit either side of a large printer

Quick Printing Guide: Sheet Fed Litho

Read our quick guide to sheet fed litho printing – one of the most popular processes for medium runs of print.

Read on Quick Printing Guide: Sheet Fed Litho
A collage of images where a laptop is open with a red screen, a hand holds a pair of eye glasses, and stationary items like pencils and rulers surround the computer.

11 min read

Guides

Print

Design for print guide

Explore Webmart’s printing services guide for print marketers. Learn about artwork design, preflighting, and proofing.

Read on Design for print guide
Multiple hands hold a document that shows the various print ready marks needed for printers to accurately process printed marketing materials.

Colour Bars, Trim Marks and Registration Marks

3 elements that are often confusing to anyone outside of printing companies - colour bars, trim marks and registration marks.

Read on Colour Bars, Trim Marks and Registration Marks
woman wearing 3D paper glasses

Quick Printing Guide: Lenticular & 3D

3D Printing, and lenticular printing in particular, is coming of age. Here we look at how lenticular works and artwork issues to consider.

Read on Quick Printing Guide: Lenticular & 3D