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The Offset Journal

Tag: Content Marketing

Super useful marketing content

Carefully curated content

Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.

Keep up to speed with what's going on in marketing the easy way.

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Main image for Carefully Curated Content from Webmart's latest blog. Digital Marketing Agency in Oxford
the most effective social media content report from HubSpot. Social strategy from Webmart.

Which Social Media Content Types Give the Best ROI?

Short form video tops the list of content with the highest ROI - check the article for the other 12 content types which will max your ROI this year.

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SparkToro article on how to turn audience research into content ideas. A row of 4 people are smiling and holding large cut outs of cartoon yellow light bulbs.

Using Existing Customer Insight for Content

An inspired content marketing approach to using the customer insight you already have to inform your future articles.

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How to Scale your Content Creation Guide with BackLinko. A collage of graphics represent envelopes, charts and documents bu Backlinko

How to Scale your Content Creation

If you need to scale up and systemise your content creation, this read is for you. These guys have shared their entire process.

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How to maximise your content for social media blog article with a drawing of a person with a blue cookie monster. 3 marketing lessons from 150 posts.

How to Maximise Your Content on Social Media

An engaging read by a talented writer on how to repurpose blog content for social media.

Read on How to Maximise Your Content on Social Media
Visual storytelling trends article with a close up of a person's eye, overlaid with digital images of graphs and people. Graphics resemble a chat feed with blue and white speech bubbles on the right hand side of the image.

5 Visual Storytelling Trends Shaping Content Marketing in 2025

A nice, quick and thoroughly scannable guide showing you what's working in customer-engaging visual storytelling right here, right now. Hint: authentic, nostalgia, AR/VR, messages with proof and, inevitably, AI (done right).

Read on 5 Visual Storytelling Trends Shaping Content Marketing in 2025
Website content structure brought to life by an animation with diagrams and cogs

How to Structure Your Blog Content – and Why

This article examines blog content and structures, ensuring you focus on evergreen content that ranks well and delivers on multiple levels.

Read on How to Structure Your Blog Content – and Why