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Archives: Carefully Curated Contents

Super useful marketing content

Carefully curated content

Our round up of the best marketing content out there, filtering out all the spammy, click-baity and time-wasty stuff.

Keep up to speed with what's going on in marketing the easy way.

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Main image for Carefully Curated Content from Webmart's latest blog. Digital Marketing Agency in Oxford
Image by Content Marketing team at Ahrefs - Fresh Content: Why Publish dates make or break rankings and ai visibility

How Fresh Does Your Website Content Need To Be (for Search and AI)?

An Insightful Ahrefs study into how fresh your website content needs to be to get search engine and AI search traffic. The good news: if you're struggling to keep content up-to-date, it's not as fresh as you might think (worry!).

Read on How Fresh Does Your Website Content Need To Be (for Search and AI)?
Foundational marketreach research on the role of trust in business and marketing - The Trust Factor analysis.

30 min read

Mail

Strategy

Foundational research on trust, business success and channel selection.

This excellent research from Marketreach defines the commercial impact of trust and shows how direct mail leads the multichannel mix in trust acquisition.

Read on Foundational research on trust, business success and channel selection.
Mail interaction rates & digital effectiveness performance graph from JICMAIL Mail Media Metrics report.

10 min read

Mail

Strategy

Direct Mail, Door Drops & Business Mail Effectiveness Reach a 5 Year High

The latest independent JICMAIL data for media planners shows mail's delivering close to lockdown levels of engagement. Here's the key stats.

Read on Direct Mail, Door Drops & Business Mail Effectiveness Reach a 5 Year High
Understanding multichannel vs omnichannel marketing with Webmart. Full-Service marketing agency in London and Oxford

20 min read

Strategy

Multichannel v omnichannel marketing: which is right for you?

Would you be able to explain the difference between Omnichannel and Multichannel and would you know which strategy is best for your business? Here's a super useful beginners guide.

Read on Multichannel v omnichannel marketing: which is right for you?
How to deliver excellent monthly PPC advertising reports that your clients will love. Data and growth from Webmart.

How to Deliver Dashboards and Reports With Real Insight

Delivering effective dashboards and reporting, whether for you, your clients or your board, is a key skill. This guide helps you focus on what's important.

Read on How to Deliver Dashboards and Reports With Real Insight
49 Call to action examples you can't help but click on from the experts at Hubspot. Check out our latest blog. Digital marketing strategies from Webmart

15 min read

CRO

Website

CTA Inspiration! 49 Examples of CTAs that Work

Calls to Action (CTA's) are vital in improving conversion rates. Here's some great examples of how to do it right.

Read on CTA Inspiration! 49 Examples of CTAs that Work
7 ways to get better results from AI Image generators. Advice and guidance from Webmart - a full-service digital marketing agency

15 min read

AI

7 Tips for Better AI Image Generation

Here's some truly great tips from the Wordstream blog on how to get the best out of Image generators - perfect for marketers who need quick, effective, believable image generation.

Read on 7 Tips for Better AI Image Generation
Expert advice. Trust is the New KPI - how video and influence drive full-funnel impact. The B2B Marketing Benchmark by LinkedIn 2025.

30 min read

Strategy

The Role of Trust in the B2B Sales Funnel

Trust has an impact on brand perception but also on the full sales funnel. This report reveals how, and also reveals the impact of video and influencers on B2B marketing

Read on The Role of Trust in the B2B Sales Funnel
41 instagram features, , hacks, tips & tricks everyone should know about. New Data from Hubspot - Webmart expert marketing advice.

40 min read

Social

The Latest Instagram Features, Hacks & Tips

A hyper-useful guide listing 41 lesser-known Instagram tricks that'll help you get the most of your posting and streamline your workflow.

Read on The Latest Instagram Features, Hacks & Tips
Image of in page SEO tactics header image by Search Engine Land. Search marketing strategies by Webmart.

10 min read

SEO

On-page SEO in 2026: What you need to know

If you're new to SEO, this one's a must read. It covers all the major concepts - link building, canonicals, meta - and will give you a great grounding before you get started.

Read on On-page SEO in 2026: What you need to know