Beano’s 80th Anniversary: Award-Winning Design and 47% Cost Savings 

When long-standing client DC Thomson (DCT) approached Webmart with a project to celebrate Beano’s 80th anniversary, we knew it had to be something extraordinary. The goal was to create a special edition piece that captured 80 years of fun while delivering standout impact in-store. 

As one of the UK’s most iconic publishers, DCT trusted us to deliver a solution that was bold, memorable, and cost-effective. By rethinking the design and production process, we helped them create an award-winning campaign while slashing costs by 47%. 

The Challenge

For this milestone celebration, DCT wanted a premium presentation box to hold: 

• A range of classic Beano comics 
• An anniversary magazine showcasing 80 years of fun 
• A collection of exclusive memorabilia 

While they had previously used a box folder for similar projects, this time they wanted to push the boundaries with a design that screamed “special edition.” It had to stand out on shelves with a premium look and feel, be durable, and stay within a reasonable budget. 

The Solution

We worked closely with DCT, collaborating from the box specification stage right through to delivery. After brainstorming ideas and fully understanding their vision, we got to work with our supplier network to create something truly special. 

Here’s what we delivered: 

• A corrugated box folder with a matt laminate finish and gold foil highlights, combining durability with a premium aesthetic. 
• A carefully engineered design that reduced material thickness without compromising quality, cutting unnecessary costs. 
• A packaging solution that was both visually stunning and practical, fulfilling the brief to perfection.