Delivering Print Cost & Colour Consistency for Dibor

The Challenge

Dibor faced two critical challenges with their print campaigns:

1. Inconsistent Colour Reproduction:

• Colours for key products and branding were not printing accurately.

• Past printers struggled with balance, with one using too little ink and another adding too much yellow.

• These issues made it difficult for Dibor’s printed materials to faithfully represent their products.

2. Unpredictable Print Pricing:

• Fluctuating prices made it hard to manage marketing budgets effectively.

• Dibor needed a future-proof pricing model to bring predictability and control to their print spend.

The Solution

Webmart implemented a tailored approach to resolve Dibor’s challenges and elevate their print campaigns:

1. Colour Management
To ensure faithful colour reproduction, we:

• Conducted a pre-production meeting to address specific issues with Dibor’s next catalogue.
• Selected a tier-one printer known for precise colour calibration, ensuring consistency from computer to final print.
• Deployed a Webmart print consultant to oversee production with an on-site press pass, guaranteeing accurate colours for Dibor’s branding and key products.

2. Predictable Print Pricing
To tackle pricing uncertainties, we:

• Assessed Dibor’s future printing requirements and implemented a 12-month guaranteed pricing model.
• Secured a 7% cost saving over previous spot-buying methods by leveraging strategic purchasing, such as avoiding peak-demand periods and pre-buying paper.