Sustainable Print Management at Scale for Village Hotels

Client

Village Hotel Club

Services

Sectors

Travel

Village Hotel Club Case Study with Webmart - print procurement and management transition.

Overview

With 33 hotels and leisure centres across the UK, Village Hotel Club – one of the UK’s market-leading hotel, health and wellness brands – offers so much more than a comfortable night’s sleep. Each location is a hub of health, hospitality, and community – with gyms, co-working spaces, events, and entertainment all under one roof. So, when their central marketing team needed a print management partner to streamline signage, marketing, and event materials across the group, they went out to tender.

Village sought a print supplier who could ensure brand consistency, unlock operational efficiency, and support their busy in-house teams with a more centralised yet flexible ordering process. That’s where Webmart stepped in.

The Challenge

Managing print across 66 cost centres – each with their own local events, marketing needs and styles – was no small feat. Every team had different ways of working and the central team needed to bring control and consistency to the process.

Key challenges included:

A need for editable print templates that maintained brand consistency
Dozens of monthly events requiring fast-turnaround print
A requirement for sustainable print and marketing solutions

Village needed a print management service that offered control without sacrificing flexibility and a partner who could scale with them.

Computer screen shows the Village Hotels portal with editable templates and easy ordering through Webmart's print portal.

The Solution

Webmart won the contract following a competitive print tender process, scoring highly on sustainability, customer service and our custom print procurement platform.

We deployed our print portal across all 33 hotel and 33 leisure club locations, providing full training for the Village team. This enabled:

Editable templates for site-specific events, timetables, and promotions
Centralised print management with local customisation
Lockdown of key design elements to maintain brand consistency
On-demand ordering of POS and marketing materials

Throughout the first 6 months, standardised paper stocks were introduced across all print items to ensure a consistent look and feel. Working closely with our print specialists, sustainable packaging for promotional giveaways were sourced, including biodegradable bags for the iconic Village People jelly babies.

Our in-house creative team ensure templates are always print-ready, while the portal automates the rest – uploading data, routing orders, and managing fulfilment. This gives each team freedom to market effectively, while freeing up the central team’s time.

Webmart also supported Village with fully branded materials and merchandise for large-scale events, such as attending the Bristol Balloon Fiesta, with dedicated account managers providing hands-on service throughout.

Bristol Balloon Fiesta featuring event marketing materials for Village Hotels - ordered through Webmart's print portal

Village Hotels Editable Template Example - edited and ordered through Webmart's Print Portal

The Results

In just six months, Village saw immediate improvements in print procurement efficiency:

1,700+ orders

Over 1700 orders processed, with faster turnaround times and lower costs through stockholding and format optimisation.

131 templates

131 editable templates created, increasing brand consistency across all 33 venues.

448 products

448 products added to the portal, providing a flexible, self-serve solution that empowered hotel and leisure teams.

Plus, full transparency and control for the central marketing department, as well as reduced environmental impact through sustainable print practices.

Village Hotel Club Hyrox Event - POS print by Webmart

Village Hotels Fan Zone and Spuddies Point of Sale - Order through the Webmart Print Portal

What Village Says

Really happy with the service, Webmart always find good quality products that fit the brief.

We’re a massively fast paced environment & you guys seamlessly keep up and work to our pace. No job too small or big.

I think the way we have worked together and adapted to new processes has been really successful.

Everyone is very friendly and helpful to work with and nothing is ever too much of an issue.

Looking Ahead

We continue to work closely with Village Hotels through our continuous improvement plan, reviewed quarterly to ensure the solution evolves with their needs. Our focus remains on optimising workflows, supporting marketing goals, and helping them deliver stand-out campaigns, both centrally and locally.

As their strategic print procurement partner, we’re proud to support Village Hotels in creating consistent, creative, and sustainable printed communications that bring their brand to life.