Bringing Video Game Marketing to Life with Ubisoft

Client

Ubisoft

Services

Creative

Sectors

Gaming

Creative and printed POS solution at Ubisoft's office for the launch of Assassin's Creed Shadows. Designed by the PoS Marketing Agency, Webmart.

Overview

When global video game powerhouse Ubisoft reached out to Webmart, they had a bold idea: transform their office space into a striking, Assassin’s Creed-inspired environment for an upcoming event.

Known for creating legendary franchises and immersive player experiences, Ubisoft needed a video game marketing agency that could match their creativity and deliver high-impact results. And fast. That’s where we came in.

The Challenge

Ubisoft wanted a culturally respectful yet visually impactful office fit-out that showcased Assassin’s Creed Shadows, which draws heavily from Japanese history and aesthetics. The fun bit? We had to start designing without official assets. A huge challenge when you’re building an experience that needs to be instantly recognisable to one of gaming’s most dedicated fanbases.

Tight deadlines, evolving requirements, and the need to work collaboratively with Ubisoft’s Japanese team added extra layers of complexity to this high-profile video game marketing activation.

Printed POS Standee, designed and installed by Webmart for Ubisoft's launch of Assassin's Creed Shadows

The Solution

Working closely with Ubisoft’s UK and Japanese teams, we guided the project from early concept development through to installation. Every detail was considered, from visual storytelling to practical execution. Even a tiny tree or two.

We used the provided floorplans to create a 3D model of the Ubisoft office, which allowed us to explore and visualise different design concepts. It was also a great tool to share scale mock ups with the team at Ubisoft too.

Once the creative direction was signed off, a fully costed project plan was delivered within one month of the initial brief.

Here’s what we delivered:

Freestanding Assassin’s Creed display wall
Authentic bonsai trees to add a genuine Japanese touch
Fabric divider panels with stylised designs
Custom POS cardboard standees of key franchise characters
Themed cupboard covers and modular components for flexibility
Coordination of artwork development, sourcing, and production

Even without the initial assets, our creative and print management teams worked their magic – using floorplans, office photos, cultural insight, and a passion for gaming to bring the vision to life.

The Results

The Assassin’s Creed office transformation was a hit.

On Schedule

All elements were delivered within a short timeline and installed on time, even with last-minute changes.

Culturally appropriate

The space captured the spirit of the franchise while respecting Japanese design traditions.

Rave Review

Ubisoft gave glowing feedback on the end result, and the teams were delighted with the finished space.

Looking Ahead

Ubisoft’s project proves just how powerful physical experiences can be in video game marketing. When done right, themed environments create memorable moments, not just for players, but for the teams behind the titles too.

Whether you’re launching a new game, hosting a press event, or just want your office to reflect your brand’s universe – we’re here to make it happen. With creativity, care, and a whole lot of passion.

What our client said

Webmart were fantastic to work with for our office event! Communication was fantastic and the team brought a lot of passion and ideas! From the initial outreach to installation and completion, the whole process was super smooth!