Streamlining Facilities Management Marketing for Europa

Client

Europa

Services

Sectors

eCommerce

Overview

Europa, a UK-based leader in facilities management, needed a streamlined solution to manage their stationery ordering system across multiple sites. Their goals included:

Improving brand consistency.
Simplifying the order process.
Gaining better spend visibility for senior management.

Webmart implemented a web-to-print solution that empowered employees to place their own orders while maintaining control over branding, batching orders to save costs, and providing detailed spend reporting—all while reducing administrative strain.

The Challenge

Europa’s stationery ordering process was fragmented, with sites placing orders independently or through a central head office. This led to:

Brand inconsistencies in logos, colours, and paper quality.
Chaotic ordering processes with no standardisation.
Lack of pricing control and fluctuating costs from different suppliers.
Limited visibility into company-wide spending, leaving management unable to track or optimise budgets.

Europa needed a solution that would centralise control, streamline ordering, and deliver transparency for better management oversight.

The Solution

Webmart designed and implemented a web-to-print platform tailored to Europa’s needs:

1. Online Ordering System

An easy-to-access, branded portal allowed authorised employees to log in and order stationery for their sites.
Orders were routed automatically to the correct approver, speeding up the approval process and reducing manual effort.

2. Standardised Branding and Formats

Approved templates ensured all stationery adhered to Europa’s brand guidelines, creating consistency across all locations.

3. Cost Savings Through Batching

The platform batched orders to reduce printing costs, enabling Europa to save money without sacrificing quality.

4. Transparent Reporting

This level of insight empowered better budgeting and decision-making.

Management gained access to real-time reporting, offering visibility into order quantities and overall spend.

The Results

The print management solution delivered tangible benefits for Europa:

Time saved

Freed up staff time, allowing a central employee to focus on more critical tasks instead of managing orders.

Brand boost

Improved brand consistency across multiple locations with standardised templates.

Cost savings

Money saved through efficient order batching.

visible spend

Spend visibility enabled better reporting and financial oversight.

Europa plans to expand the platform to include marketing materials and promotional items, with the potential to roll it out across partner companies to enhance their service offering further.

Looking Ahead

If your facilities management marketing strategy needs streamlining, Webmart’s print management solutions can transform your operations. From reducing costs to enhancing brand consistency, we’re here to help. Get in touch and let’s explore how we can optimise your marketing and procurement processes.